TikTok

TikTok Shop - Business Communications Manager

TikTok$121K — $220K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Marketing, or related field.
  • 4+ years experience in communications or PR, preferably in e-commerce or tech.
  • Ability to translate business needs into impactful communication strategies.
  • Strong content review and editing skills.
  • Experience in process development and training delivery.

Responsibilities

  • Act as the liaison between business teams and PR to translate needs into PR requests.
  • Review all external-facing communication materials to ensure alignment with standards.
  • Support the development of business narratives to shape TikTok Shop's brand positioning.
  • Maintain data repository for business data requests, ensuring accuracy and consistency.
  • Identify communication process gaps and design effective workflows.
  • Develop and deliver training programs on communication best practices.

Benefits

  • Medical, dental, and vision insurance from day one.
  • 401(k) savings plan with company match.
  • Paid parental leave policies.
  • Short-term and long-term disability coverage.
  • 10 paid holidays and 10 sick days per year.
Full Job Description
Responsibilities

About the team The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams. 1. Business Communication Needs Assessment & Liaison - Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests. - Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives. 2. Content Review - Serve as the gatekeeper for reviewing all external-facing business communication materials. - Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles. 3. Brand & Content Strategy - Support the development of business narratives at both category and platform levels to shape TikTok Shop's brand positioning. - Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency. - Manage a centralized "Success Stories Hub" to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders. 4. Process Development, Gap Identification & Training - Identify communication review process gaps and design effective workflows to address them. - Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.

Qualifications

Minimum Qualifications - Bachelor's degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech. - Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms. - Strong content review and editing skills, ensuring alignment with global brand and communication standards. Preferred Qualifications - Experience in process development, identifying gaps, and delivering training to enhance team communication practices. - Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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