System Analyst - Adobe Real-Time Customer Data Platform Location: Dallas, TX or Akron, OH (Hybrid) POSITION SUMMARY: We are seeking a Systems Analyst to support our Adobe Real-Time Customer Data Platform (RTCDP) and broader Adobe Experience Platform (AEP) ecosystem. This role serves as a key liaison between marketing stakeholders, platform teams, and technical delivery partners, ensuring that business needs are clearly translated into well-defined functional and technical requirements. The ideal candidate combines strong marketing domain knowledge, high technical aptitude, and exceptional documentation and communication skills. RESPONSIBILITIES: • Elicit, analyze, and document functional requirements for marketing and customer data use cases • Translate business needs into clear technical stories, acceptance criteria, test cases, and implementation artifacts • Partner with marketing teams to support user journeys, channel activation campaigns, and personalization use cases • Support requirements related to Adobe RTCDP and AEP, including: – Audience definition and activation – Data ingestion and enrichment – Profile and identity considerations • Facilitate discussions between business, marketing, engineering, and platform teams to ensure shared understanding • Maintain high-quality documentation, including: – Business requirements documents (BRDs) – Functional specifications – User stories and process flows • Assist with validation of delivered solutions against documented requirements • Use spreadsheets and other analytical tools to support requirement analysis, data validation, and impact assessment POSITION QUALIFICATIONS: • Experience working as a Technical Systems or Functional Analyst, or similar role • Familiarity with Adobe RTCDP and/or Adobe Experience Platform (AEP) • Solid understanding of marketing concepts, including: – Customer/user journeys – Campaign orchestration – Channel activation (email, SMS, digital channels) • Strong technical aptitude, including comfort working with: – Spreadsheets (Excel, Google Sheets) – Structured documentation and data-oriented thinking • Proven ability to write clear, concise, and actionable requirements • Excellent communication skills, both written and verbal • Ability to work effectively with cross-functional teams Preferred Qualifications: • Hands-on experience with Adobe Experience Cloud tools (e.g., Journey Optimizer, Campaign, Analytics) • Experience working in Agile or hybrid delivery environments • Familiarity with customer data concepts such as profiles, identities, and segmentation • Prior experience supporting marketing technology or MarTech platforms BENEFITS & PERKS: • Competitive healthcare, dental & vision insurance • 401(k) matching after one year of employment • Generous time off + company holidays • Merchandise discount • Learning & Development programs • Much more!