SVP, Commercial TransformationLocation: US/UK HomebasedAbout the role The SVP Commercial Transformation is a senior executive leadership role responsible for defining and executing a full end-to-end transformation of the global CRM ecosystem, spanning strategy, operating model, data, technology, and commercial execution. This role will lead the transition to a single, scalable, and data-driven CRM platform (e.g. Salesforce), ensuring alignment across Sales, Marketing, Customer Service, Finance, and IT, and embedding CRM as a core enabler of BSI's end-to-end customer lifecycle. The individual will operate at the intersection of commercial strategy, enterprise technology, and data transformation, working in close partnership with System Integrators (SI partners), Salesforce, internal IT, and global commercial leadership to deliver measurable business outcomes.
Responsibilities: - Lead the global CRM transformation strategy and multi-year roadmap, aligning CRM with commercial, customer, and enterprise priorities while integrating with broader transformation initiatives.
- Own the end-to-end CRM platform strategy, including Salesforce architecture, ecosystem integration, and delivery of large-scale transformation programs.
- Drive platform consolidation, process standardization, and capability enhancement across people, processes, data, and technology.
- Establish CRM as the trusted source of customer, pipeline, and revenue data through strong data governance, master data management, and data quality standards.
- Enable advanced reporting, forecasting, predictive analytics, and data-driven decision-making across Sales, Marketing, and Finance.
- Partner with commercial, IT, Finance, Data, and Transformation leaders, managing external partners and governance structures to ensure successful delivery and accountability.
- Lead change management, training, and adoption initiatives to embed standardised CRM processes, improve user adoption, and promote CRM-first ways of working.
- Define and track KPIs, value realisation, and ROI, delivering measurable improvements in CRM adoption, data quality, forecast accuracy, pipeline visibility, customer lifecycle management, and revenue performance.
To be successful in the role, you will have:- 15+ years' experience in CRM, commercial transformation, and enterprise technology leadership within complex, matrixed global organizations.
- Extensive experience with System Integrators, Salesforce and other enterprise SaaS platforms, CPQ solutions, and ERP integrations.
- Proven leadership of large-scale global CRM transformation programs, preferably Salesforce-based.
- Strong commercial expertise in sales operations, revenue operations, go-to-market strategy, pipeline management, forecasting, and customer lifecycle optimization.
- Demonstrated ability to align technology investments with revenue growth, customer outcomes, and commercial performance.
- Deep experience in data and systems transformation, including data governance, master data management, systems integration, analytics platforms, and data-driven performance management.
- Strong strategic thinking, execution, program governance, stakeholder management, executive communication, and cross-functional leadership capabilities.
- Bachelor's degree and PMP certification, with expertise in enterprise transformation, change leadership, data-driven decision-making, and balancing commercial objectives with technical and data requirements.
