This position is a strategic product line owner in the company and is responsible for overall growth and profitability of assigned product lines (examples: credit, debit, fraud, digital). The position will design the product vision, cultivate and execute strategies, conduct technical analysis and execution, monitor product compliance and mandates, create business plans and deliver sales support to drive profitability and penetration results. The incumbent will develop and manage budget for each assigned product and any associated marketing campaigns. In addition, this position will gather and prioritize product, market drivers, industry trends, customer requirements, and launch new business and technical solutions to help deliver winning payment solutions to the industry.

• Create, manage, and implement an annual strategic plan, marketing plan and budget and administer all plans to ensure alignment with company objectives.

• Responsible for forecasting line revenue and profitability by gathering and analyzing internal capabilities and capacity, market demand, and external competitive information.

• Manage and direct development of all product commercialization duties, inclusive of sales strategies focusing on solution differentiation, pricing comparisons, advertising methodology, marketing approach, competitive comparisons, and cost/benefit analysis for solution participants.

• Partner with Marketing Services to create and prepare advertising and promotional materials for products and solutions for member credit unions and consumers.

• Partner with member credit unions and advisory group credit unions for select market evaluation, research, surveys, focus groups, and pilot testing.

• Be an expert on market trends effecting solution offerings to maximize market opportunities and minimize the negative effects of competitive activity.

• Create and publish or present thought leadership regarding trends and usage of assigned product lines.

• Ensure effective communication of pertinent information to internal staff and external member-owners relating to new solution initiatives and existing solution enhancements.

• Lead and participate in meetings to support the executive committees throughout developmental stages to track and communicate progress; participate in various Velera, Vendor, Partners, financial institution executives or other advisory groups or committees.

• Maintain current knowledge of the latest industry trends and integrate them into product line where appropriate; consult credit unions on best practices relating to product.

• Communicate and routinely update solution performance information to senior leadership.

• Represent and support Velera personnel at sales meetings, vendor and partner meetings, trade shows, financial institution site visits and association functions.

• Direct the development of product documentation, procedures, training and marketing materials.

• Conduct technical analysis, determine technical product direction and direct development

• Perform other duties as assigned.