Google

Strategic Partner Manager, Influencer Marketing Agencies and Platforms, YouTube

Google$140K — $204K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience.
  • 7 years in business development or related roles, especially within creator-driven industries.
  • Project management experience, with a knack for juggling time-sensitive projects.
  • Expertise in influencer marketing and agency dynamics, particularly with platforms like YouTube.
  • Negotiation experience for agreements and partnerships.
  • Ability to analyze data for actionable insights that benefit external partners.
  • Strong communication and relationship-building skills.

Responsibilities

  • Develop and implement initiatives to enhance brand agreements on YouTube.
  • Negotiate strategic partnerships with leaders in influencer marketing agencies.
  • Manage daily operations and prioritize requests from partners.
  • Produce performance analyses and recommendations for partners.
  • Collaborate cross-functionally with various teams including Product, Sales, and Legal to provide solutions.

Benefits

  • Flexible working location across New York and Los Angeles.
  • 15% bonus target based on performance.
  • Equity benefits available.
  • Access to structured educational and training resources.
  • Opportunity to influence key industry partnerships.
Full Job Description
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This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Los Angeles, CA, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in business development, partnerships, creator-services (or other creator-driven industries), creator commerce industries or a related role.

Preferred qualifications:
  • Project management experience; ability to manage multiple time-sensitive projects simultaneously with high attention to detail.
  • Experience in the influencer marketing industry, with expertise in agency dynamics and the creator landscape, including YouTube or short-form video.
  • Experience in negotiating agreements and effective execution of agreements.
  • Ability to analyze complex data sets to develop actionable insights that drive outcomes for external partners.
  • Excellent relationship-building, communication and presentation skills; ability to influence internal and external executives and align cross-functional stakeholders around shared goals.
  • Excellent problem-solving skills with a track record of proactively identifying opportunities to improve operational processes.


About the job

We power the voices that shape the world! In this role, you will serve as a critical thought-leader for YouTube and the influencer marketing ecosystem. This role requires a deep understanding of the influencer landscape, YouTube's role in growing and shaping the landscape, and a passion for fostering mutually beneficial partnerships with influencer marketing agencies. You will identify industry trends, gather engaged intelligence, and provide guidance to internal teams to scale brand agreements on YouTube. Your role requires strong relationship-building skills, thinking, and the ability to navigate cross-functional collaborations.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $140000 - $204000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Develop, plan and implement projects and initiatives to grow the value of brand agreements for creators on YouTube, including structured educational and training programs for influencer marketing agencies to maximize the value of YouTube.
  • Negotiate agreements and cultivate strategic partnerships with key leaders within influencer marketing agencies and SaaS platforms.
  • Manage day-to-day operations and partner relationships, fielding and prioritizing incoming requests and creating periodic reports (external and internal) on partner performance.
  • Produce analyses and recommendations to optimize performance as part of regular review cycle with managed partners.
  • Work cross-functionally with multiple teams from YouTube and the Global Business Organization, across Product, Go-To-Market, Sales, Marketing, Communications, Legal and Operations to bring the right solutions to key partners.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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