Strategic Marketing Manager

Evara Health

$70K — $95K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field required.
  • Five or more years of experience in strategic marketing, campaign management, brand management, or growth marketing roles.

Responsibilities

  • Develop and execute integrated marketing strategies for patient acquisition and service line growth.
  • Partner with clinical and operational leaders to identify and align marketing opportunities with organizational priorities.
  • Utilize market data and trends to inform strategies and optimize campaigns.
  • Lead paid media planning and execution across multiple channels, excluding paid social.
  • Manage budgets and vendor relationships to maximize campaign performance and ROI.
  • Oversee CRM-driven outreach efforts to enhance patient access and engagement.
  • Collaborate across departments to align marketing with operational capacity and patient experiences.

Benefits

  • 20 days of paid time off with a cash-out option for unused days.
  • 10 paid holidays plus an extra day off for your birthday.
  • Free gym membership to support health and fitness goals.
  • 403(b) retirement plan with employer contribution and match.
  • Tuition reimbursement up to $1,500 per year for continuing education.
  • Comprehensive insurance plans including medical, dental, and vision coverage.
  • Confidential support through the Employee Assistance Program (EAP).
Full Job Description
  • Strategic Marketing & Growth
    • Develop and execute integrated marketing strategies that drive patient acquisition, retention, and service line growth.
    • Partner with clinical, operational, and executive leaders to identify opportunities, remove barriers, and align marketing with organizational priorities.
    • Use market data, patient trends, and competitive insights to inform strategy and optimize campaign performance.
  • Paid Media Strategy
    • Lead paid media planning and execution across channels including search, display, audio, and out-of-home (excluding paid social).
    • Manage budgets, vendors, and campaign performance to maximize reach, efficiency, and return on investment.
  • Outbound Marketing & Patient Engagement
    • Oversee CRM-driven outreach (text, email, etc.) to support patient access and utilization.
    • Develop targeted messaging and campaigns to improve engagement, response rates, and conversions.
  • Cross-Functional Collaboration
    • Partner across departments to ensure marketing efforts align with operational capacity and patient experience goals.
    • Influence stakeholders through data-driven insights, strategic thinking, and strong communication.


Supervisory Responsibilities:
  • Marketing Coordinator and Specialists

Education & Experience Requirements:
  • Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field required.
  • Five or more years of experience in strategic marketing, campaign management, brand management, or growth marketing roles.

Why You'll Love Working Here:

  • Impact: Every day, you'll make a significant impact on our patients' lives, leading efforts that go beyond healthcare to ensure community wellbeing.
  • Growth: We support your professional development through continuous learning and opportunities to grow within Evara Health.
  • Recognition: As part of our team, your hard work will be recognized and rewarded, contributing to your professional fulfillment and job satisfaction.


Culture & Benefits:

We not only care for our communities but also deeply value the health and happiness of our team. Here's how we support our family of employees:
  • Generous Time Off: 20 days of paid time off with an option to cash out unused day.
  • Holidays: 10 paid holidays and an additional day 1 off for your birthday.
  • Wellness Perks: Enjoy a free gym membership to support your health and fitness goals.
  • Retirement Planning: 403(b) with 2% employer contribution up to 4% match
  • Continuing Education: Tuition reimbursement eligibility which includes $1,500 per year
  • Comprehensive Insurance Plans: Medical, Dental, Vision, Life, Short & Long-Term Disability + extra coverage options.
  • Employee Assistance Program (EAP): Confidential counseling, legal & financial advice through EAP

At Evara Health, we're committed to offering a supportive environment that nurtures your professional and personal growth. Join us in our mission to bring quality healthcare to those who need it most.

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