EATON

Strategic Marketing and Business Communications Specialist

EATON$113K — $165K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, business, or a related field.
  • At least 7 years of strategic marketing, communications, or offer management experience.
  • Minimum 5 years experience with software products.
  • Must reside within the United States; no relocation offered.
  • No employment immigration sponsorship available for this position.

Responsibilities

  • Create and execute marketing plans for software and end-to-end solutions.
  • Manage internal/external presentations and product collateral ensuring brand consistency.
  • Partner with other teams to plan trade shows and customer events.
  • Define and execute voice of customer process for actionable insights.
  • Conduct market analysis to identify trends and strategic opportunities.
  • Oversee analyst inquiries and ensure consistent brand messaging.
  • Develop high-impact collateral and educational materials for internal and commercial use.

Benefits

  • Health and welfare benefits, including various health plans.
  • Retirement benefits to support financial planning.
  • Paid and unpaid time off programs to promote work-life balance.
Full Job Description
Eaton's ES AMER Sector Integration division is currently seeking a Strategic Marketing and Business Communications Specialist.

The expected annual salary range for this role is $113000 - $165000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you'll do:

We are seeking a dynamic and strategic marketing leader to drive product marketing strategy and execution across a large digital portfolio as well as communications initiatives across Eaton's business units. Responsible for overseeing the development and implementation of strategic marketing initiatives both internally and externally in alignment with segment and division marketing teams within Eaton. - update

This role will own marketing strategy, voice of customer, market research, analyst relations, and internal enablement/communications for digital offerings and solutions. The ideal candidate will bring a blend of strategic thinking, creative execution, and cross-functional collaboration to drive brand awareness and elevate business impact.

In this position you will:
  • Create and implement comprehensive marketing plans to drive awareness and revenue growth for both the software product portfolio and end-to-end solutions consisting of hardware/software/services. Work closely with sales, offering management, and other marketing teams to ensure cohesive and effective marketing efforts.
  • Manage the production of internal and external presentations, product collateral, product positioning, and tradeshow materials; ensure brand consistency and timely delivery. Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies.
  • Partner with other marketing teams, plan and execute trade shows and customer events focused on end-to-end solutions to drive customer intimacy and revenue impact.
  • Partner with Offer Managers, define and execute the VoC process, activities, and feedback loops to capture actionable insights; translate findings into strategic recommendations.
  • Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape; translate findings into strategic recommendations.
  • Partner with other marketing teams and offer management, define structure and oversee analyst inquiries/outreach across all relevant segments to ensure consistent brand messaging.
  • Oversee creation of high-impact collateral and educational content (e.g. use case videos, customer case studies, end-to-end solutions) to drive internal awareness and commercial success - update
    Lead digital and solutions internal messaging strategy, including Viva Engage posts and strategic initiative communications.


Qualifications:

Basic Requirements:
  • Bachelor's degree in marketing, communications, business, or a related field from an accredited institution.
  • Minimum of 7 years of strategic marketing, communications, or offer management experience
  • Minimum of 5 years of experience working with software products
  • No relocation is offered for this position. Candidate must reside within the United States to be considered. Active duty military candidates are exempt from this requirement
  • Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.


Preferred Qualifications:
  • MBA in Marketing, Communications, Business, or related field
  • Experience with marketing automation tools, content management systems, and creative production workflows

#LI-CM1

Skills:

Success Criteria:
• Proven ability to lead cross-functional initiatives and manage complex stakeholder relationships.
• Strong storytelling, writing, and content development skills.

All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates' privacy rights and data security will be protected in accordance with applicable laws.

The application window for this position is anticipated to close on 08/15/26

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

About EATON

Eaton Corporation plc is a multinational power management company with 2020 sales of $17.9 billion, founded in the US. Eaton provides energy-efficient solutions that help customers effectively manage electrical, hydraulic, and mechanical power more efficiently, safely, and sustainably. Eaton operates through three main business segments: Electrical Products, Electrical Systems and Services, and Hydraulics. The Electrical Products segment designs, manufactures, markets, and sells electrical components, such as circuit breakers, switches, and electrical protection and control devices. The Electrical Systems and Services segment offers electrical power distribution and assemblies, as well as engineering services and automation and control solutions. The Hydraulics segment provides products such as pumps, motors, valves, cylinders, and filtration products. Eaton has a global presence with operations in North America, Europe, Asia, and other regions.
Learn more about EATON
Size
85,947 employees
Market Cap
$62.2 billion
Industry
Net Income
$1.4 billion
Founded
2009
5 Year Trend
-0.1%
Revenue
$17.8 billion
NASDAQ

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