Consumer Product Development Partner - Retail Branch Growth Strategy

Citizens Bank

$100K — $130K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in card products and comprehensive knowledge of the credit card industry and P&L.
  • Expertise in credit card acquisition strategies particularly within retail branches.
  • Proven capability to navigate and lead within a matrixed organizational structure.
  • Builder mindset with experience in taking new strategic initiatives from idea to execution.
  • MBA preferred, along with 11+ years in bank retail and consumer lending product teams.

Responsibilities

  • Lead growth strategies for all card products within the retail branch network, collaborating with Retail Sales & Support.
  • Serve as the primary point of contact for all retail-related product strategies, integrating client and customer feedback.
  • Oversee project structures to ensure timely and high-quality delivery, including post-project reviews.
  • Manage governance for the line of business projects, ensuring alignment with strategic goals.
  • Develop and execute operational plans that align with overall business objectives, incorporating customer insights.
  • Facilitate business case creation and the approval process for new initiatives.
  • Provide strategic input for business prioritization within the product portfolio.

Benefits

  • Collaborative work environment with industry leaders.
  • Opportunities for professional growth in a dynamic retail setting.
  • Involvement in innovative product development with a focus on consumer engagement.
  • Support for continuing education and advanced certifications.
Full Job Description
Job Description

As the Consumer Product Development Partner - Retail Branch Growth Strategy , you will be focused on developing and delivering new product strategies across our key growth vertical within our retail branch network & delivering changes to existing products or programs to meet customer needs and expectations in a sound manner. The focus is to build an efficient, end-to-end delivery processes that increase product capability and improves processes to meet budget forecasts in products.

Primary responsibilities include
  • Responsible for all card product growth strategies within Retail Branch network; partnering closely with Retail Sales & Support for implementation.
  • Primary business line POC for all retail matters - developing cohesive strategy encompassing client and customer feedback .
  • Ensure projects are structured, defined, sanctioned and initiated and then responsible for delivery to time, cost and quality. Includes responsibility for full benefit realization and formal closure with Post Project Implementation Review undertaken.
  • Responsible for management of full project governance on behalf of the LOB.
  • Create and implement operational or functional business plans aligned with the overall business strategy to ensure the business unit has the capacity and capability to meet the agreed objectives. Contribute ideas, innovations and insights based on operational and customer needs to the overall business plan, to ensure the right objectives and focus is set in that plan.
  • Manage Business Case creation and approval process.
  • Will provide input to business strategy and prioritization of product portfolio.
  • Ensure the sponsor's business requirements have been clearly defined and documented. Define the scope of the project, own and manage project goals, risks, issues and resources.
  • Establish and build relationships across the company to facilitate achievement of strategic goals maintaining momentum throughout the project lifecycle.
  • Participate in building of product and process management capacity in to the organization.


Skillsets needed:
  • Proven track record of driving product initiatives within cards, lending, or consumer financial services; strong consumer card experience desired
  • Branch/Retail strategy experience - ability to drive meaningful growth through partnership - across retail footprint(s) with track record of success
  • Ability to partner with sales leadership; crafting cohesive and achievable growth plans
  • Deep understanding of acquisition and portfolio economics for credit card product, lifecycle management, and customer value creation
  • Strategic architect with the ability to operate in the details; ability to equally set strategic vision and execute
  • Enterprise leader skilled at influencing across a complex, matrixed environment as an individual contributor
  • Builder mentality - comfortable operating in maturing state and overall scaling business driven. Someone who can build processes vs follow
  • Demonstrated ability to translate strategy into measurable financial outcomes


Qualifications, Education, Certifications and/or Other Professional Credentials
  • Required Qualifications
    • 7+ years of Card product experience; strong knowledge of Credit Card industry and P&L
    • Deep understanding of Credit Card acquisition channels; particularly within retail network (branch)
    • Ability to navigate and lead through highly matrix based organization
    • Builder mindset; experience & comfortability in developing new to bank strategic initiatives from idea creation to implementation
  • Preferred Qualifications
    • MBA
    • 11+ years of bank retail and consumer lending product team experience


Hours & Work Schedule
  • Hours per Week: 40
  • Work Schedule: M-F, mandatory 4 days/week in a Citizens office location


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