Workday

Storytelling Marketing (Content Spike)

Workday • $150K — $225K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in content marketing, brand marketing, and copywriting, preferably in a SaaS or tech startup environment.
  • Proven ability to independently originate and execute creative ideas without waiting for direction.
  • Experience in creating visual assets autonomously, with knowledge of when to seek design support.
  • Fluent in English, with a strong command of written communication.
  • Demonstrated passion for writing across various marketing formats.

Responsibilities

  • Own and manage the editorial calendar for all marketing channels.
  • Conceptualize, write, and edit diverse content types, both long-form and short-form.
  • Collaborate on integrated brand marketing campaigns to enhance brand visibility.
  • Script and structure engaging video content, including product demos and customer stories.
  • Develop enablement materials in partnership with sales and product marketing teams.
  • Maintain a deep understanding of products to craft compelling narratives.
  • Analyze content performance and refine strategies based on data insights.

Benefits

  • Flexible work schedule allowing for a mix of in-office and remote work.
  • Opportunity to collaborate closely with cross-functional teams.
  • Access to a supportive community and resources for professional growth.
Full Job Description
About the Role

We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer-facing teams to perform at scale.

What You'll Do

Own Content Strategy and Editorial Execution
  • Manage our editorial calendar across all channels, including launch moments and evergreen campaigns.
  • Conceptualize, write, and edit both long-form and short-form content across channels and formats.
  • Collaborate and execute on integrated brand marketing campaigns.
  • Script and structure video content including product demos, customer spotlights, and interview-style pieces.


Partner Across Sales, Product, and Brand
  • Partner with sales and product marketing to develop enablement materials, including pitch decks, one-pagers, competitive assets, and FAQ documents.
  • Build and maintain a deep understanding of our products to tell accurate and compelling stories, collaborating closely with engineering to stay ahead of launches.
  • Track content performance using analytics and work with the broader marketing team to refine strategy based on what's working.
  • Work cross-functionally with design and brand teams to ensure all content is polished and on-brand.


Please include in your application a portfolio of your work.

#SanaJobs

About You

Basic Qualifications
  • 5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup.
  • Ability to originate and execute ideas independently, rather than waiting for a creative brief.
  • Experience creating visual assets autonomously, while knowing when to bring in expert design support.
  • Fluent in English.


Other Qualifications
  • Deep passion and talent for writing in all its marketing forms.
  • Strong eye for craft and taste in brand building, setting trends rather than following.
  • Track record of excellent problem-solving skills to handle complex challenges quickly and effectively.
  • Experience building strong relationships across teams to deliver the best results.
  • Data-driven approach with a focus on measurable outcomes.


Please include in your application a portfolio of your work.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.NY.New York City.Sana

Primary Location Base Pay Range: $150,300 USD - $225,500 USD

Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

About Workday

Workday, Inc. is a provider of enterprise cloud applications for finance and human resources. The Company delivers financial management, human capital management and analytics applications designed for various companies, educational institutions and government agencies. As part of its applications, the Company provides embedded analytics that capture the content and context of everyday business events, facilitating informed decision-making from wherever users are working. Its applications include Workday Financial Management, Workday Human Capital Management (HCM) and Other Applications. It also provides open, standards-based Web-services application programming interfaces, and pre-built packaged integrations and connectors. Workday, Inc. is headquartered in Pleasanton, California.
Learn more about Workday
Size
15,932 employees
Market Cap
$42.2 billion
Industry
Net Income
-$282.4 million
Founded
2005
5 Year Trend
+26.7%
Revenue
$4.3 billion
NASDAQ

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