Otsuka Pharmaceuticals

Content Marketing Manager

Otsuka Pharmaceuticals • $132K — $198K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of content marketing experience in B2B tech or cybersecurity preferred.
  • Strong writing and editorial skills to simplify technical concepts.
  • Proven track record in creating content for demand generation and brand awareness.
  • Ability to manage multiple projects and stakeholder expectations effectively.
  • Hands-on experience with AI tools in content creation workflows.
  • Familiarity with marketing automation and CRM systems.

Responsibilities

  • Develop and execute content strategy, including audience mapping and measurement.
  • Shape editorial content based on strategic rationale and audience needs.
  • Create targeted campaign content like eBooks, white papers, and landing pages.
  • Translate complex cybersecurity topics for the IT audience while using SEO best practices.
  • Manage the editorial calendar, producing diverse content with internal experts.
  • Coordinate distribution of content while aligning with brand messaging.
  • Supervise freelance writers and agencies for content needs.
  • Leverage AI tools to optimize content production and performance analysis.

Benefits

  • Flexible hybrid work environment with options for remote work.
  • Opportunity to shape the content function from the ground up.
  • Collaboration with a variety of teams including growth, product, and customer marketing.
  • Access to professional development resources and training opportunities.
Full Job Description

Content Marketing Manager - hybrid based in Lexington, MA or Remote USA


Overview

Content helps make Mimecast's mission to secure the humans, data, and AI that modern work depends on resonate in the market. As Content Marketing Manager, you'll help shape the content strategy and bring it to life across demand generation, thought leadership, and organic search. This is a foundational hire in a content function being built from the ground up: you'll help decide how the content engine works, what it prioritizes, and how success is measured. You'll work across growth, product marketing, brand, and customer marketing, using AI to accelerate the work without compromising human judgment or editorial quality.


What You'll Do

  • Help develop the content strategy, including audience mapping, content mix, channel priorities, quality standards, and measurement; turn gaps across the buyer journey into a prioritized roadmap.
  • Shape editorial decisions by testing briefs against a clear strategic rationale and proposing alternatives when needed.
  • Create campaign content such as eBooks, white papers, landing pages, and emails, partnering with growth to connect assets to buyer journey stages and pipeline goals.
  • Translate complex cybersecurity topics into clear content for IT and security buyers, working with the SEO team to incorporate search intent, keyword priorities, and organic performance data.
  • Own the editorial calendar across blog, long-form, and contributed content; develop articles, bylines, and point-of-view pieces with internal subject-matter experts.
  • Keep the editorial voice aligned with Mimecast's brand and Work Protected narrative, and collaborate with product marketing on solution messaging and launches and with communications and social teams on distribution.
  • Brief and manage freelance writers and agencies as needed.
  • Use AI across research, drafting, optimization, repurposing, and performance analysis; help develop workflows, prompting practices, review processes, and guardrails that increase output without sacrificing quality.

What You'll Bring

  • Content marketing experience with the autonomy to shape strategy and execute across multiple channels; experience in B2B tech or cybersecurity is particularly useful.
  • Strong writing and editorial judgment, including the ability to make technical concepts accessible without losing their meaning.
  • A track record of creating content that supports demand generation and brand awareness.
  • The ability to manage briefs and stakeholders, challenge unclear direction constructively, and keep multiple workstreams moving without heavy oversight.
  • Hands-on use of AI tools in content workflows, with sound judgment about where AI helps and where human review is essential.
  • Familiarity with marketing automation and CRM tools.


The base salary range for this position is $132,000−$198,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.


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About Otsuka Pharmaceuticals

Otsuka Pharmaceutical is a Japanese pharmaceutical company that develops and markets a range of products including prescription drugs, over-the-counter medications, and nutritional supplements. The company was founded in 1964 and is headquartered in Tokyo, Japan. Otsuka Pharmaceutical has a strong research and development program and has developed several innovative drugs for the treatment of various diseases. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact. Otsuka Pharmaceutical has a global presence and operates in several countries around the world.
Learn more about Otsuka Pharmaceuticals
Size
9,171 employees
Industry
Founded
1989
NASDAQ

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