Okta

Staff Product Marketing Manager, Privileged Access Management

Okta$165K — $226K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of product marketing experience in cybersecurity or identity management, preferably PAM.
  • Experience marketing to technical buyers within enterprises.
  • Proven ability to create product-specific messaging and content.
  • Strong communication and presentation skills.
  • Project management expertise to handle multiple priorities.
  • Leadership skills with the ability to influence stakeholders.
  • Experience conducting customer interviews and representing the customer's voice.

Responsibilities

  • Scale the PAM transformation narrative to shift market perceptions.
  • Create differentiated messaging through high-impact deliverables.
  • Drive inbound product marketing by connecting opportunities to roadmap decisions.
  • Deliver strategic market insights on trends and customer pain points.
  • Orchestrate high-impact launches for PAM products with cross-functional teams.
  • Establish a blueprint for success stories to help prospects realize product value.
  • Partner with marketing to align PAM narrative into campaigns and demand programs.

Benefits

  • Health, dental, and vision insurance.
  • 401(k) with matching contributions.
  • Flexible spending accounts.
  • Paid leave including PTO and parental leave.
  • Equity and bonus opportunities.
Full Job Description
Staff Product Marketing Manager, Privileged Access Management
About the role

We are looking for a Staff Product Marketing Manager to join our team and lead go-to-market strategy, positioning, and adoption for Okta Privileged Access. This is a strategic, high-impact role for a seasoned PMM who thrives at the intersection of product, customer, strategy, and marketing.

The ideal candidate will be able to take complex security concepts and turn them into compelling stories for a variety of audiences and personas. They will need to balance diverse inputs from stakeholders, market insights, competitive trends and customer needs to formulate a crystal clear POV that can translate into differentiated positioning.

What youll be doing

Scale the PAM transformation narrative: Contribute to Oktas strategic narrative for privileged access by crafting compelling positioning that moves the market from seeing PAM as a legacy security checkbox to seeing it as a modern, cloud-native enabler of Zero Trust

Create differentiated messaging: Develop frameworks, slides, press releases, and other high-impact deliverables that articulate the products value proposition for sales, customers, and analysts

Drive inbound product marketing: Serve as a critical partner to Product Management by connecting market opportunities to roadmap decisions. Use market insights and competitive analysis to influence and shape the future direction of Okta Privileged Access

Deliver strategic market insights: Establish a framework for analyzing PAM market trends, competitive dynamics, and customer friction points, ensuring actionable insights are delivered back to product and GTM teams

Orchestrate high-impact launches: Lead GTM execution for PAM features and products, ensuring cross-functional alignment and that every launch delivers on strategic growth goals

Establish the blueprint for success: Identify how leading organizations use Okta Privileged Access to modernize their security posture and distill these success stories into repeatable blueprints that help prospects realize full value from the platform

Partner with marketing: Ensure the PAM narrative is integrated into campaigns and demand generation programs, enabling the field to target the right buyers and influencers effectively
What youll bring to the role
  • 8+ years experience as a product marketer in cybersecurity or identity management, preferably in the PAM space
  • Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
  • Proven track record of creating product and/or solutions-specific messaging and content
  • Strong written and verbal communication and presentation skills
  • Project management skills, can manage multiple priorities in a dynamic environment
  • Leadership skills, with the ability to influence stakeholders.
  • Proven ability to drive programs from initiation to success.
  • Experience conducting customer interviews and being the voice of the customer



The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$165,000-$226,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$147,000-$202,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:

$128,000-$176,000 CAD

The Okta Experience
  • Supporting Your Well-Being
  • Driving Social Impact
  • Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

About Okta

Okta is a leading provider of identity and access management solutions for enterprises. The company's cloud-based platform enables organizations to securely connect people and technology, providing secure access to applications and data from any device, anywhere, at any time. Okta's solutions are used by thousands of organizations worldwide, including many Fortune 500 companies. The company was founded in 2009 and is headquartered in San Francisco, California. Okta is committed to providing innovative solutions that help organizations stay secure and productive in today's digital world.
Learn more about Okta
Size
5,342 employees
Market Cap
$10.5 billion
Industry
Net Income
-$266.3 million
Founded
2009
5 Year Trend
+51.9%
Revenue
$835.4 million
NASDAQ

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