Discord

Staff Product Marketing Manager, Ads

Discord$204K — $229K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in Product Marketing within advertising or related fields.
  • Strong technical knowledge of the ads ecosystem.
  • Experience in end-to-end product launches from strategy to general availability.
  • Proactive problem-solving skills with a focus on advertiser needs.
  • Demonstrated success in 0 to 1 product launches.
  • Ability to influence cross-functional partners and leadership effectively.
  • Previous experience in Gaming or Mobile verticals.

Responsibilities

  • Develop and execute go-to-market strategies for new Ad products.
  • Create and share internal and external marketing materials.
  • Conduct market research and competitive analysis to identify opportunities.
  • Lead marketing activation initiatives with compelling messaging.
  • Build and enhance sales enablement programs for the Sales team.
  • Define and track activation goals and KPIs for GTM performance.
  • Collaborate with Business Marketing to boost industry presence and narratives.

Benefits

  • Equity participation in addition to base salary.
  • Comprehensive benefits package.
Full Job Description
We are seeking an experienced Staff Product Marketing Manager to help build out our go-to-market motions for our Ads product suite. This individual will align to several Product Managers, helping to bring high-impact products to market. In particular, this role will focus on Ad Formats and our push into Mobile Performance. This role will play a key part in accelerating growth of our overall Ad platform into 2027 and beyond. If youre a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our advertising business. We are looking for great, self motivated PMMs, bonus points if you have worked on the Gaming vertical in the past. What Youll Be Doing 3 Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA 3 Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more 3 Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities 3 Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs 3 Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories. 3 Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success. 3 Partner with Business Marketing to establish Discords thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships. What you should have 3 10+ years of Product Marketing experience in the advertising or related industry 3 Technical understanding of the ads ecosystem 3 Deep experience bringing products to market from strategy and ideation through to testing and GE release 3 Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations 3 Excellent GTM capabilities, with true 0 to 1 product launches 3 A proven ability to influence XFN partners and leadership 3 Experience within the Gaming or Mobile verticals. 3 An ability to influence product roadmaps with robust Inbound 3 Excel in ambiguous environments-excited about building new processes, business models, and scaling an advertising business from the ground up The US base salary range for this full-time position is $204,000 to $229,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

About Discord

Discord is a communication platform designed for creating communities. The platform allows users to create and join servers, which are essentially chat rooms, and communicate with other users via text, voice, and video. Discord was founded in 2015 and has grown rapidly, with over 250 million registered users as of 2019. The company has raised $480 million in total funding.
Learn more about Discord
Size
800 employees
Industry
Founded
2012

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