Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
As the Senior Manager of Performance Marketing (YouTube & Emerging Channels), you will lead the strategy, optimization, and scaling of our high-growth paid acquisition channels. You will directly manage a team of performance marketers, overseeing day-to-day operations, performance pacing, and compliance across YouTube and a portfolio of emerging channels.You are both a strategic architect and an operational leader—capable of building multi-channel roadmaps, designing disciplined testing frameworks for new channels, and guiding your team to execute flawlessly.Responsibilities:- Oversee our portfolio of outbound acquisition channels, specifically owning YouTube and establishing a pipeline for emerging channels:
- Serving as the central point of contact for external platforms and media partners.
- Answering ad-hoc strategic questions from internal business partners and external vendors.
- Providing feedback to media partners on performance trends and optimization areas.
- Monitor performance and competitive trends to optimize active channels and scale new opportunities:
- Researching, vetting, and onboarding new emerging marketing channels.
- Building and managing performance roadmaps for YouTube and each emerging channel.
- Managing contractual terms, insertion orders (IOs), and platform agreements.
- Supporting technical tracking, pixel setups, and API integrations with data partners.
- Manage the creative development and testing process to drive conversion-focused assets:
- Partnering closely with our internal creative team, design agencies, and external creators to develop high-performing video, static, and text ads.
- Acting as a performance creative consultant, translating channel-specific data (e.g., YouTube hook rates, watch time), as well as emerging industry trends, into clear briefs for the creative pipeline.
- Ensure all channels meet compliance, legal, and operational requirements:
- Auditing active campaigns to ensure strict adherence to existing compliance processes, while developing new, robust workflows to continually advance our well-managed agenda.
- Liaising with internal risk and legal teams to document and quickly remediate any compliance issues.
- Collaborate with cross-functional partners to drive the overall marketing strategy:
- Partnering with data teams to refine cross-channel attribution, data infrastructure, and invoice reconciliation.
- Aligning with Brand and PR teams on core messaging and brand safety parameters.
- Overseeing the monthly budget management, forecasting, and billing processes.
- Ensure the team documents operational processes and continuously seeks ways to automate or streamline campaign workflows.
Basic Qualifications:- Bachelor’s Degree or military experience.
- At least 5 years of experience in digital marketing, performance marketing, or paid acquisition.
- At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on YouTube or platforms with video inventory.
- At least 3 years of experience directly leading and managing a team of digital marketers.
Preferred Qualifications:- At least 7 years of experience in digital marketing, paid media, or performance marketing.
- At least 4 years of experience directly leading and developing high-performing teams of performance marketers.
- Proven track record of designing testing frameworks and successfully scaling emerging media channels (e.g., CTV, TikTok, Pinterest, or Reddit) from pilot to a core acquisition channel.
- Deep understanding of modern attribution and tracking, with experience navigating cookie-less measurement, multi-touch attribution, and partnering with analytics teams on lift studies or Marketing Mix Modeling (MMM).
- Experience managing a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets.
- Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated industry or corporate environment.
- Excellent stakeholder management skills, with the ability to translate complex channel data into clear, high-level business insights and strategic roadmaps for executive leadership.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Chicago, IL: $161,500 - $184,300 for Sr. Manager, MarketingMcLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
