Intuit Inc

Staff, Product Marketing - Accountant Go-to-Market

Intuit Inc • $169K — $229K *
Mountain View, CA 94040In-Person
Legal & Accounting
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • BA/BS or equivalent; MBA preferred.
  • 5-8+ years in marketing or product marketing, with GTM experience.
  • Proven ability to implement GTM plans in ambiguous markets.
  • Skilled in translating insights into effective positioning and messaging.
  • Experience using AI to enhance marketing output quality and efficiency.
  • Excellent storytelling and communication skills for aligning teams.
  • Data-driven decision maker contributing to measurable business outcomes.

Responsibilities

  • Act as a strong individual contributor to enhance team performance.
  • Balance strategic planning with hands-on execution of tasks.
  • Leverage AI for efficient research and drafting in marketing efforts.
  • Contribute to the PMM Strategy Package and define target segments.
  • Develop compelling messaging tailored for accountant-facing audiences.
  • Collaborate across teams to ensure consistent implementation of GTM strategies.
  • Utilize customer insights and competitive data to guide marketing decisions.

Benefits

  • Competitive compensation package including performance-based pay.
  • Eligibility for cash bonuses and equity rewards.
  • Regular compensation assessments for equity across demographics.
Full Job Description
We are seeking a Staff, Product Marketing Manager to help build and execute go-to-market strategy for a defined segment, product, or workstream within our accountant business. This is an individual contributor role for a product marketer who can take strategic direction and turn it into a sharp, channel-ready GTM plan, and who is building toward owning a full Strategy Package independently.

Responsibilities

- Operate as a strong individual contributor. Bring rigor, craft, and follow-through to the work in front of you, and raise the bar for the team around you.

- Balance strategy and execution. Be equally comfortable helping shape a plan and doing the work yourself.

- Work AI-native. Use AI to speed up research, competitive synthesis, and first drafts of positioning and messaging, so your output reflects more than headcount alone would allow.

- Contribute to the PMM Strategy Package for your area: help define ICP and segmentation, track the market and competitive landscape, and develop the positioning and messaging that channel teams write from.

- Build accountant-facing positioning - t ranslate a growing understanding of how firms in your area work into positioning, narrative, and go-to-market that lands, for the piece of the portfolio you own.

- Align with the broader strategy - w hen your area intersects with other product marketing efforts serving the same firms, partner with the Strategy Package owner to keep your GTM in step with the overall segment plan and ICP.

- Execute through the channel - Partner across marketing and sales channels to run campaigns, events, and content that support a consistent narrative.

- Ground your work in customer and competitive insight

- Use win/loss, buyer research, activation data, and competitive intelligence to inform your recommendations. Track performance against a measurement plan and course-correct as needed.

Qualifications

- BA/BS or equivalent work experience; MBA a plus.

- 5-8+ years in marketing or product marketing, including some go-to-market experience.

- Demonstrated ability to execute a GTM plan against an established strategy, with growing comfort taking ownership in ambiguous or developing markets.

- Product marketer who can translate market, product, and customer insight into positioning, messaging, and go-to-market that ships.

- Demonstrated fluency using AI to do real work, with a track record of using it to raise the quality and speed of marketing output.

- Strong storytelling and communication skills, with the ability to align peers and cross-functional p artners around a shared narrative.

- Track record of principled, data-based decisions and contributing to measurable business outcomes.

- Cross-functional influence without direct authority; comfortable with ambiguity and fast movement.

- Familiarity with accounting or tax software, B2B SaaS, ERP or financial management, or the accountant and partner channel a plus.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $169,000 - $229,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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