Staff Product Manager, Growth

Grow Therapy

$130K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in marketing or growth roles, ideally in health tech or services
  • Proven ability to lead cross-functional teams toward common goals
  • Strong analytical skills with experience in SEO, AEO, and digital marketing
  • Expertise in conversion optimization and client engagement strategies
  • Experience in developing partnerships and channels for audience expansion
  • Background in project management with a focus on experimentation and data-driven decision making

Responsibilities

  • Define and execute marketing strategies to enhance brand awareness and client acquisition
  • Identify and cultivate partnerships to expand Grow's reach in health tech and wellness markets
  • Optimize the user journey to enhance conversion rates on digital platforms
  • Facilitate natural referral processes for clients to promote Grow's services
  • Establish a robust MarTech infrastructure to support scalable marketing initiatives

Benefits

  • Comprehensive medical, dental, vision, life, and disability coverage
  • No-cost access to therapy through the Grow platform for US employees
  • Retirement savings programs and equity opportunities
  • Flexible time off, paid holidays, and a company-wide winter break
  • Up to 18 weeks of paid parental leave with a stipend for new child expenses
  • Dedicated self-care time with weekly mental health mornings/afternoons
  • Annual stipend for wellness and professional development
  • Pre-tax commuter benefits for hub-based employees
  • Support for home office setup and meal benefits
  • Additional wellness perks like pet insurance discounts and global travel assistance
Full Job Description
Grow Therapy exists to make mental health therapy accessible for everyone. This role owns the moment that makes that real: the first booking. You'll be accountable for new client intakes on the platform, which means you own both the number that drives the business and the number that represents someone finally getting the care they need. You'll launch the 0 to 1 bets that reach people before they know they need us, remove the friction between "I need help" and a booked first session, and build the platform that turns what works into what scales. What you'll own • Awareness: unlock new channels, partnerships, and integrations (wearables, DTC lab testing, other health and tech platforms) so Grow is present when people think about their health • Consideration: own SEO, AEO, and social so Grow shows up in the moment of need, whether someone is searching, asking an AI, or scrolling • Conversion: turn intent into action by removing friction and building confidence at every step on our website and app, guiding clients to a booked first appointment • Referrals: make it natural for clients to bring Grow to friends and loved ones who need help too • Platform: build the MarTech foundations that equip marketers to test, learn, and optimize landing pages, emails, and campaigns at scale How you'll work • Lead by defining the strategy, aligning executive stakeholders and driving execution while raising the bar within the team and broader product organization • Launch 0→1 bets that unlock significant net-new ways to reach clients • Optimize the funnel end-to-end by running a rigorous, experiment-driven practice • Partner deeply with our Marketing team, and collaborate both with peer teams within the Client pillar and across the other two sides of our marketplace - Providers and Payers Full Time Employee Benefits: • Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage. • Grow for Grow: No cost access to therapy through the Grow platform (available to US employees) • Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future. • Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge • Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend. • Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break. • Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources. • Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations. • Home Office & Meals: Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees. • Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance. Research shows that some groups hesitate to apply unless they meet every qualification. If you're excited about this role but don't check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

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