About the roleMillions of people use the Affirm Card, but we don't yet give them a reason to keep coming back beyond the product itself. You'll build our consumer loyalty program from scratch: what people earn, how they move up, and why Affirm becomes their default way to pay.
What you'll do- Own the vision and roadmap for Affirm's consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters
- Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase
- Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affirm every week
- Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member
- Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says
- Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people
- Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity
What we look for- 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks
- Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent. You know earn and burn mechanics and what makes a program pay for itself
- History of launching products from scratch, not just optimizing what already exists
- Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them
- Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership
- Strong UX instincts and a high bar for design. You know the difference between a reward that feels good and a badge buried in a settings menu
- Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
- Excellent cross-functional leadership, including experience leading without authority
- AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision
- Bachelor's degree in a related field or equivalent practical experience
Base Pay Grade - P
Equity Grade - 13
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $230,000 - $290,000
USA base pay range (all other U.S. states) per year: $204,000 - $264,000
#LI-RemoteRemote-first with flexibility built inAffirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.
Benefits designed for youOur benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:
- Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
- Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
- Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
- Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.
