About this role

AI Journey is one of Gorgias's most strategic bets - and it's still early. We're looking for a product leader who will own it the way a founder owns a company: define the product, find product-market fit on a net-new build, and drive relentlessly toward it.

This is not a feature-execution or roadmap-maintenance role. The path is unmapped. You'll define the plan, build it, and prove it works in the market - with deep ownership, high expectations, and real speed.
What is AI Journey?

AI Journey is our autonomous lifecycle marketing agent. Today, lifecycle marketing means a human stitching together flows, segments, and templates across disconnected tools. We believe an autonomous agent changes that entirely - reinventing how ecommerce brands grow, moving from generic, one-way blasts to personalized, two-way conversations that create better experiences for buyers and measurable results for merchants.
What you'll do

• Own AI Journey end to end - vision, execution, and cross-functional alignment.
• Find product-market fit. Talk to customers constantly, validate hypotheses, and iterate fast on real signal.
• Build, not just spec. Work directly in the codebase (AI-assisted is expected), run your own experiments, and get real product in front of real users.
• Drive go-to-market. Own the business judgment behind where the product wins first and how it scales from zero to one to ten.
• Partner closely with Engineering, Design, Marketing, Sales, and Success.

Who you are

• A founder-style builder. You're unfazed by ambiguity, you move before the brief is complete, and you treat the product as your own company. You don't have to have founded a company - very early startup operators and people who've run internal skunkworks fit this too. What matters is real evidence of operating under uncertainty.
• High agency. You generate ideas and direction rather than waiting to be told.
• Resilient. You absorb setbacks and keep shipping.
• High energy, fast-thinking, open-minded, and default-yes - you open to possibility before finding the reason something can't work.

What you'll need

These two are the hard gates.

1. Zero-to-one growth. You've personally taken a product or feature from zero to millions in revenue, and you can walk through the real go-to-market and product-market-fit decisions that got it there - not a textbook version.
2. Technical credibility. You're comfortable opening pull requests and working in the codebase with AI assistance, and you've shipped something real to production. We're not looking for an ML/AI expert - we're looking for someone who builds. A polished prototype that never reached real users isn't the bar; something that shipped is.

+ Nice to have

• Experience with DTC, ecommerce, marketing automation, or AI-driven marketing tools.
• Technical curiosity around LLMs, agents, and prompt workflows.
• Hands-on involvement in early-stage product development.

AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.