About the RoleYou own the strategy, execution, and team behind pipeline creation - the full funnel across SMB (PLG/self-serve) and mid-market/enterprise (ABM). The team is capable but has been running without senior leadership. You walk in, assess what works, and build the rest.
Demand Generation at Gorgias is measured on New ARR. That's your number.What You'll Do- Own demand gen strategy across SMB (self-serve / PLG) and mid-market / enterprise (sales-led / ABM)
- Drive pipeline acceleration through underutilized paid channels (Google Ads / SEM, LinkedIn, app stores, paid social) as well as testing into new channels
- Bring full-funnel thinking to every campaign - audience, channel mix, offer design, creative, nurture
- Move the function beyond bottom-of-funnel - build demand earlier, convert it more efficiently
- Apply disciplined judgment to AI and automation: know what gets automated, what stays intentional
- Partner cross-functionally with Sales, CX, and the rest of marketing to break down silos
- Manage and grow a team of 2-3 marketers
- Build the international/EMEA demand gen playbook as we expand our investment there
Who You AreMust-Have- 7+ years in B2B demand gen with broad channel experience: paid search, paid social, SEM, LinkedIn, app stores
- Proven ability to balance PLG / self-serve (SMB) and ABM / sales-led (mid-market / enterprise) motions
- End-to-end campaign thinking: audience, channel, offer, and creative - not just individual tactics
- Deep AI and martech technical fluency coupled with curiosity and willingness to try new ways of working
- Strong cross-functional collaboration skills; comfortable breaking down silos
- Toronto-based preferred
Nice to Have- EMEA demand gen experience
- Both PLG and sales-led motions at the same company
- ABM tooling experience: 6sense, Demandbase, or similar
- Familiarity with the Shopify / e-commerce ecosystem
- SQL comfort or close partnership with marketing ops / analytics
Not a Fit If- You need a large team or a fully built machine to do your best work
- Your background is D2C or brand marketing rather than B2B SaaS demand gen
- Your definition of demand gen is outbound email sequences and SDR support
AI at GorgiasAt Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.
The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.
We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.
