Reddit

Staff Product Manager, Ads Signals

Reddit$217K — $303K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of Product Management experience with a strong track record in advertising platforms.
  • Experience managing Ad Tech products through the full product lifecycle.
  • Hands-on knowledge of data-connection products like pixels, CAPI, and MMPs.
  • Deep understanding of the performance advertising ecosystem.
  • Working knowledge of advertising data governance and regulatory compliance.

Responsibilities

  • Define the product vision, strategy, and roadmap for signals from various data sources.
  • Advocate the product vision with executives and cross-functional teams.
  • Iterate on products for advertiser onboarding and signal management.
  • Enhance the signal ingestion and retention foundation.
  • Implement validation frameworks to ensure signal quality.
  • Collaborate with teams to set activation standards for signals.
  • Establish measurable goals for onboarding success and product performance.

Benefits

  • 100% remote work opportunity with optional hybrid office locations in major cities.
  • Comprehensive healthcare benefits including mental health support.
  • 401k with employer matching.
  • Global benefits tailored to support diverse lifestyle needs.
  • Rich family planning and caregiving support programs.
  • Generous paid time off for vacation and volunteer activities.
  • Flexible paid parental leave.
Full Job Description
Team Description:

This role is part of the Ads Measurement, Signals, and Privacy organization at Reddit. The Ads Signals & Onboarding team builds the advertising systems and integrations that collect online and offline activity from external sources, connect those signals in a privacy-compliant way, and make them useful across the ads ecosystem. Our platform spans direct and partner-enabled integrations of pixel and CAPI for web & offline data, as well as mobile measurement partners for app data ingestion. We support large-scale ingestion, normalization, retention, and governance so signals can reliably power Targeting, Attribution, Optimization, Measurement, Insights, and Reporting.

Role Description:

You will define and execute the long-term strategy and roadmap for the advertiser-facing products used to onboard and manage signals. You'll manage expectations regularly with our senior leadership team and set priorities across Engineering, Design, Data Science, Partnerships, Product Marketing, Privacy, Legal, and Sales teams. This role is accountable for the most foundational component of Reddit's performance ads business and will require exceptionally strong product vision and executive communication.

Responsibilities:
  • Define the product vision, strategy, partnerships, and roadmap for the signals from pixel, CAPI, and MMPs.
  • Advocate a clear, strong vision for the signals space with executives and cross functional teams.
  • Iterate on advertiser-facing onboarding and signal-management products that make setup, configuration, monitoring, and ongoing management seamless.
  • Improve the foundation for signal ingestion, normalization, retention, and unified storage.
  • Strengthen signal quality through robust validation and debugging frameworks that help advertisers and internal teams identify and resolve issues.
  • Partner with Targeting, Attribution, Optimization, Measurement, Insights, and Reporting teams to define how signals are activated and the quality thresholds required for each use case.
  • Define measurable goals for onboarding success, signal quality, coverage, usability, and business outcomes; use data to prioritize the roadmap and improve product performance.

Required Qualifications:
  • 6+ years of Product Management experience with a strong track record of launching and scaling advertising-platform products.
  • Demonstrated success managing Ad Tech products through the full product lifecycle, including advertiser-facing onboarding or management experiences.
  • Hands-on product experience with data-connection products such as pixels, CAPI, and MMPs.
  • Deep understanding of the performance advertising ecosystem.
  • Working knowledge of advertising data governance, privacy choices, legal compliance, and the evolving regulatory landscape.

Preferred Qualifications:
  • Experience building signal-validation, debugging, quality, normalization, retention, or unified-storage capabilities at scale..
  • Experience connecting improvements in signal quality and activation to advertiser satisfaction, engagement, and return on ad spend.
  • Comfort operating in a dynamic environment with shifting partner, strategy, and product priorities.
  • BA/BS degree in Computer Science, Electrical Engineering, Mathematics, Statistics, or a related technical field.

Benefits:
  • 100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago)
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave


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Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$217,000-$303,900 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
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