Your New Role... The Staff Data Analyst, Audience Analytics & Insights, will lead efforts to deepen CNN's understanding of audience discovery and growth across established and emerging platforms. In this role, you will lead the team's understanding of which audiences engage with CNN across platforms and which channels drive new audience growth, informing editorial, product, revenue and marketing strategies. As an individual contributor, you will serve as a technical mentor and QA lead for the analyst team, ensuring analytical rigor and consistency across deliverables.
Your Role Accountabilities...The Staff Data Analyst will:
- Lead ongoing analysis to identify opportunities for audience growth, including through search, generative AI platforms, social platforms, newsletters, and more.
- Partner with editorial, product, and marketing teams to translate audience analytics and insights into strategic recommendations.
- Regularly assess the impact of audience development initiatives.
- Serve as technical mentor and QA lead for the analyst team on web/app traffic trends, reviewing analytical methodologies, SQL queries, and dashboards to ensure accuracy and consistency.
- Demonstrated ability to analyze and interpret web and app traffic patterns, identify data quality issues, and collaborate with technical partners to clarify and resolve discrepancies.
- Develop and maintain a regular practice of landscape and competitive analytics that helps inform deliverables like benchmarking and forecasting to inform strategic planning and growth targets.
- Develop frameworks and reporting tools to monitor audience growth, segmentation, and discovery across platforms.
- Collaborate with the Senior Director to shape analytics roadmaps and OKRs aligned with business priorities.
- Present findings and recommendations to stakeholders in clear, compelling formats connected to the business impact.
Qualifications & Experience...- 5+ years in digital analytics, audience insights, or audience development strategy.
- Strong command of SQL, experience with large datasets and ability to collaborate with data engineers to design and validate data pipelines. Experience with dbt is a plus but not required.
- Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and social analytics aggregation or owned platforms.
- Proven ability to evaluate experimental results.
- Proven ability to identify and estimate the potential drivers of audience growth.
- Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI).
- Proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics, Chartbeat, Parse.ly).
- Proven ability to develop and lead QA processes.
- Excellent communication skills and stakeholder management experience.
- Ability to thrive in a fast-paced, collaborative environment.
- Strategic thinker with a hands-on approach to problem-solving.
How We Get Things Done...This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $98,000.00 - $182,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
