Boulevard

Staff Brand Marketing Manager

Boulevard • $133K — $181K *
US-AnywhereRemote in United States
Enterprise Technology
5 - 7 years of experience
Reposted 3 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6-10+ years in performance marketing, demand generation, or growth roles within B2B or vertical SaaS
  • Proven ownership of pipeline, CAC, and revenue outcomes
  • Experience managing multi-million dollar marketing budgets with efficiency focus
  • Strong systems thinking for end-to-end acquisition funnel design
  • Deep understanding of experimentation frameworks and attribution models
  • Familiarity with AI-driven marketing tools and automation platforms
  • Strong analytical skills to translate data into actionable insights

Responsibilities

  • Design and improve Boulevard's growth system from acquisition through revenue
  • Define budget allocation strategies for AI-driven campaigns
  • Lead structured experimentation across various marketing elements
  • Evaluate performance focusing on pipeline quality and revenue impact
  • Collaborate with RevOps on tracking and data integrity
  • Work with Sales to understand lead quality and conversion rates
  • Monitor AI outputs and adapt strategies for performance improvement

Benefits

  • 401(k) match plus dental, medical, vision, and life insurance
  • Flexible vacation day policy
  • Fully remote work with monthly stipend
  • Family planning resources and specialized support programs
  • Equity participation opportunities
  • Learning and Development program for employee growth
Full Job Description
As our Staff Brand Marketing Manager, you'll own and evolve Boulevard's brand marketing strategy, helping define how our brand shows up in the market and how customers experience us across every touchpoint. This is a high-impact individual contributor role for someone who thrives in ambiguity, balances strategic thinking with hands-on execution, and enjoys building programs, processes, and campaigns that scale alongside a growing business.

Partnering closely with leaders across Marketing, Product, Sales, Customer Success, and Creative, you'll bring integrated campaigns and brand initiatives to life while helping establish Boulevard as the leading platform for appointment-based self-care businesses.

If you're energized by building, influencing without authority, and raising the bar for marketing craft, we'd love to meet you.
What You'll Do
Shape Our Brand
  • Own and evolve Boulevard's brand marketing strategy, ensuring our brand consistently reflects who we are and where we're going.
  • Help shape our positioning, messaging, voice, and storytelling across customer-facing channels.
  • Identify opportunities to strengthen Boulevard's market presence by staying close to customers, competitors, industry trends, and cultural moments.
  • Own and manage Boulevard's internal communications in partnership with the People Team.
Lead Integrated Brand Marketing
  • Develop and lead integrated brand campaigns that build awareness, deepen customer engagement, and support business growth.
  • Partner across Product Marketing, Demand Generation, Creative, Content, Communications, Sales, and Customer Success to bring cohesive campaigns and launches to market.
  • Translate customer insights and business priorities into clear marketing strategies and creative briefs.
  • Build scalable planning processes that create alignment and enable teams to move quickly.
  • Project Management support
Elevate Boulevard's Presence
  • Own Boulevard's public relations strategy, including agency management, media outreach, executive thought leadership, and earned media opportunities.
  • Build relationships with media, industry organizations, partners, and influential voices across the self-care ecosystem.
  • Lead customer storytelling, advocacy programs, sponsorships, partnerships, and other initiatives that strengthen Boulevard's brand and credibility.
  • Represent Boulevard at industry events and identify opportunities to expand our visibility and influence.
Measure & Improve
  • Define success metrics for brand initiatives and use performance insights to continuously improve strategy and execution.
  • Champion a consistent, high-quality brand experience across every customer touchpoint.
What Success Looks Like
  • Boulevard's brand awareness and reputation continue to grow within the self-care industry.
  • Integrated marketing campaigns deliver measurable business impact.
  • Our messaging is clear, consistent, and differentiated across channels.
  • Cross-functional teams have the processes and alignment needed to execute exceptional work.
  • Boulevard is recognized as a trusted voice and category leader by customers, partners, and industry influencers.
What You'll Need to Thrive
  • Significant experience leading brand marketing for a high-growth B2B SaaS or technology company.
  • A track record of developing integrated marketing campaigns that connect brand strategy to business outcomes.
  • Experience partnering across Product Marketing, Demand Generation, Creative, Communications, Sales, and Executive Leadership.
  • Strong storytelling instincts and exceptional written and verbal communication skills.
  • Experience leading PR, media relations, customer marketing, partnerships, or related brand programs.
  • Strong marketing judgment with the ability to prioritize, simplify complexity, and make sound decisions in fast-moving environments.
  • A builder's mindset-you enjoy creating structure where little exists and aren't afraid to roll up your sleeves to make things happen.
  • Curiosity, humility, and a collaborative approach to solving problems and influencing across teams.


What We Will Take Care of You

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we're happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $145,500 - $181,800 per year. For all other U.S. locations, the anticipated base salary range is $133,100 - $181,818 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

In addition to the wonderful people you'll get to work with and challenging projects that'll push you - Boulevard is here to make sure you're always at the top of your game emotionally, mentally, and physically.
  • We've got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
  • Take a break whenever you need with our flexible vacation day policy.
  • Fully remote so you can choose where you want to work. You'll receive a work from home stipend every month.
  • ♥ Family planning resources and specialized support programs.
  • Equity: get ahead on the ground floor and grow with Boulevard.
  • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.


We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

About Boulevard

Boulevard Brewing Company is a brewery located in Kansas City, Missouri. The Brewers Association currently ranks the American arm of Boulevard's parent company, Duvel Moortgat USA, as the 12th largest craft brewery, and the 18th largest active brewery in the United States based on 2014 sales volume. Boulevard is the largest craft brewery in the state of Missouri. Boulevard's beers are available in select markets across the United States and Canada. In 2013, Boulevard was acquired by Duvel Moortgat Brewery. Terms of the deal were not disclosed, but industry publication Beer Business Daily estimated the sale price exceeds $100 million.
Learn more about Boulevard
Industry
Technical Services
Founded
2016
* Ladders Estimates

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