Uber

Sr Strategy & Planning Associate, Pickup Consumer Lead

Uber$131K — $145K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in operations, data analytics, strategy, or consumer insights
  • Strong SQL skills for data analysis and model building
  • Ability to convert complex data into actionable strategies
  • Bachelor's degree required
  • Experience in consumer lifecycle management or growth marketing (preferred)
  • Experience with A/B testing or consumer experiments (preferred)

Responsibilities

  • Analyze complex data sets to identify consumer adoption and retention patterns
  • Define Pickup's role within the Uber Eats ecosystem across various markets
  • Manage consumer awareness investment strategies to maximize growth
  • Translate consumer insights into actionable product requirements
  • Own consumer-facing performance metrics and provide feedback to local teams

Benefits

  • Participation in Uber's bonus program
  • Potential equity award
  • 401(k) plan eligibility
  • Various employee benefits
  • Collaboration-focused office culture with in-office attendance expectations
Full Job Description
What You'll Do

- Consumer Behavior Strategy: Analyze complex data sets to understand consumer adoption, frequency, and retention. You will answer critical questions: Why do users choose Pickup? Who are they? When and where do they order?.
- Portfolio Fit & Segmentation: Define the role of Pickup within the broader Uber Eats ecosystem across different markets (US, UK, Japan, etc.). You will identify \"Pickup-only\" geos or specific day-part opportunities to capture untapped TAM.
- Awareness & Growth: Manage the strategy for consumer awareness investment (EUP/CRM). You will optimize our ~1.5%-2% EUP spend to drive maximum incremental trips while monitoring the impact on the wider marketplace.
- Product Influence: Translate consumer insights into product requirements. You will work with the Product team to refine \"User Aware Nudges,\" \"Eats on the Way,\" and carousel rankings to improve conversion.
- Performance Tracking: Own the consumer-facing metrics (Active Eaters, Frequency, Retention) and build the feedback loop to local teams to adjust their growth strategies.

Basic Qualifications

- 4+ years of experience in operations, data analytics, strategy, or consumer insights
- Data Proficiency: Strong SQL skills are required. You must be able to pull your own data and build models to understand consumer lifecycle and unit economics
- Problem Solving: Ability to translate complex data into clear, actionable strategic recommendations for leadership
- Bachelor's degree

Preferred Qualifications

- Experience in consumer lifecycle management or growth marketing
- Experience designing and executing A/B tests or consumer experiments

For Chicago, IL-based roles: The base salary range for this role is USD$118,000 per year - USD$131,000 per year.

For New York, NY-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link [https://jobs.uber.com/en/benefits](https://jobs.uber.com/en/benefits).

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

About Uber

Uber Entertainment, Inc. is a privately held video game development company headquartered in beautiful downtown Kirkland, WA. Uber is currently developing Planetary Annihilation, a next generation real time strategy game of epic proportions.

Uber Careers

There has never been a better time to join our global team of Uber professionals—pioneers in the world of transportation and technology. Work you’ll do Join Uber’s industry-leading team to help drive forward the future of mobility and logistics for some of the world’s most dynamic cities and populations. Transform the way the world moves with the brightest minds at Uber, where innovation meets functionality to create solutions for everyday challenges. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and user-centric design. Work with a global team of business and technology advisors to help clients and cities navigate their paths towards more efficient and sustainable urban transport solutions. Collaborate with a diverse group of Uber experts worldwide – a team dedicated to rethinking and improving the way the world moves. Introducing the Uber Innovation Hub We are building a market-leading team to pioneer advancements in transportation and logistics, ensuring Uber remains at the forefront of mobility solutions. Do innovative work Join a group of exceptional professionals where your skills in technology, leadership, and creativity can flourish. At Uber, innovation isn’t just a buzzword—it's the core of everything we do. Deliver targeted solutions through a depth and breadth of expertise and innovation that’s second to none, enhancing how cities, companies, and communities connect. Be part of a great team Engage with a wide-ranging technology stack and harness the unparalleled capabilities, global scale, and collective problem-solving skills of our diverse team. Future-proof your career Advance your career with Uber’s commitment to professional growth, offering extensive training, development, and certification support. Go as far as your ambition takes you with limitless job opportunities in a company that’s reshaping the world’s approach to transportation. Explore Uber’s approach to predictive maintenance ensures our fleet remains ready and efficient, reducing downtime and improving service reliability. Our end-to-end mobility solutions are transforming the way cities think about transportation, making Uber a key player in the future of urban mobility. The Uber Leadership and Innovation Alliance Our combined service capabilities, global scale, and joint solution development help overcome challenges and lead transformation in the transportation industry. Clients and cities around the globe look to Uber for new strategies and solutions to drive growth and innovation in the digital era. Stay connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players ready to redefine the world of mobility. SEARCH UBER JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive at Uber. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Uber.
Learn more about Uber
Size
29,300 employees
Market Cap
$48.6 billion
Industry
Net Income
-$6.7 billion
Founded
2009
5 Year Trend
+35.3%
Revenue
$11.1 billion
NASDAQ

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