Job DescriptionServiceNow is seeking a highly technical, customer obsessed Sr. Staff Outbound Product Manager to join the Data & Analytics product team responsible for Workflow Data Fabric and RaptorDB. This team is building the next generation of ServiceNow's enterprise data platform, enabling customers to connect, process, and activate data across workflows at scale.
This role sits at the intersection of data architecture, platform performance, analytics, AI readiness, and customer value. You will help shape how ServiceNow customers understand, adopt, and unlock value from advanced data capabilities, translating deep technical concepts into compelling product narratives, go-to-market strategies, customer-facing content, and field enablement.
Business Context Workflow Data Fabric and RaptorDB Professional are strategically important growth areas within ServiceNow's Data & Analytics portfolio. The business is already significant, with approximately $600M in revenue and a goal to grow to $1.5B by 2029. The opportunity is not simply to sell data as a standalone product, but to build a clear wraparound strategy for how data enhances ServiceNow's value proposition across workflows, customer outcomes, enterprise AI readiness, and strategic deal pursuits.
The right leader will identify the customer problem, craft the market narrative, and help scale field enablement and growth strategies through one-to-one, one-to-few, and one-to-many motions. This person will partner closely with product, engineering, sales, solution consulting, product marketing, and customer-facing teams to ensure the market understands the value of ServiceNow's next-generation data platform.
What You'll Do - Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating complex data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives.
- Define and refine the core messaging, use cases, personas, competitive differentiation, and customer proof points that help technical and executive audiences understand why these products matter.
- Partner closely with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy, field readiness, growth motions, and adoption plans.
- Serve as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, adapting the message for both technical practitioners and business decision-makers.
- Translate technical concepts across data strategy, databases, integration, transactional and analytical processing, distributed systems, data management, platform performance, and AI readiness into business value.
- Turn field feedback, customer insights, competitive intelligence, and adoption signals into actionable recommendations that influence roadmap priorities, GTM execution, and outbound investments.
- Create high-impact enablement materials including sales playbooks, demos, solution briefs, competitive guides, launch narratives, training content, and executive-ready product storytelling.
- Help establish and track success metrics for outbound initiatives, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback.
Qualifications- *Preferred candidate location is within eastern timezone*
- 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, with demonstrated product leadership at Sr. Staff / IC5 level.
- Enterprise software experience is required, with a strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers.
- Product management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner, implementation owner, or user of similar technologies.
- Deep fluency across data platforms, databases, integrations/iPaaS, cloud infrastructure, analytics, AI/ML data layers, distributed systems, transactional and analytical processing, or platform architecture, with specialized in-role experience in at least one of these areas.
- Strong understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation.
- Experience working directly with enterprise customers and translating technical innovation into clear business value.
- Exceptional communication and storytelling skills, with the ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders.
- Proven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams.
- Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment.
Helpful Experience - Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products.
- Experience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits.
- Experience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programs.
- Experience with federal customers or highly regulated enterprise markets is helpful.
- US citizenship or green card status is preferred to support federal market customer opportunities.
For positions in this location, we offer a base pay of
$190,900 - $334,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
