SHI

Sr. Solutions Marketing Manager - Networking

SHI$140K — $170K *
Telecommunications & Hardware
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience required.
  • 5-8 years in Product Marketing, Solution Marketing, Networking, or related fields.
  • Experience in supporting networking technologies and infrastructure solutions.
  • Demonstrated ability to develop go-to-market strategies and sales enablement assets.
  • Strong understanding of networking ecosystems and customer buying processes.

Responsibilities

  • Own product marketing strategy for networking solutions, including positioning and go-to-market planning.
  • Serve as the subject matter expert for networking technologies and market trends.
  • Align marketing priorities with business objectives in collaboration with business unit leadership.
  • Develop messaging frameworks and narratives to highlight SHI's networking capabilities.
  • Create sales enablement materials like presentations and solution briefs.
  • Support product launches and go-to-market initiatives through collaborative planning.
  • Monitor market trends to inform marketing strategies and identify new opportunities.

Benefits

  • Medical, vision, and dental coverage.
  • 401K plans available.
  • Flexible spending accounts.
  • Opportunities for professional development and training.
Full Job Description
Job Summary

The Sr. Solutions Marketing Manager - Networking is responsible for leading product marketing strategy, positioning, messaging, and go-to-market execution for SHI's networking solutions portfolio.

This role serves as the primary marketing subject matter expert for networking technologies, working closely with business unit leadership, sales teams, engineering resources, partner organizations, and marketing stakeholders to develop compelling market narratives, drive customer engagement, and support revenue growth.

The Sr. Solutions Marketing Manager translates complex technology solutions into clear customer value propositions and differentiated market positioning. This role develops go-to-market plans, sales enablement assets, solution messaging, event content, demonstrations, and thought leadership that help SHI effectively communicate its networking capabilities to customers, partners, and internal stakeholders.

The ideal candidate combines strong networking industry knowledge with exceptional product marketing, storytelling, communication, and stakeholder management capabilities.

Role Description

  • Own product marketing strategy for SHI's networking solutions portfolio, including positioning, messaging, value propositions, and go-to-market planning.
  • Serve as the marketing subject matter expert for networking technologies, market trends, customer challenges, and competitive dynamics.
  • Partner with networking business unit leadership to align marketing priorities with business objectives and growth initiatives.
  • Develop customer-centric messaging frameworks and solution narratives that clearly articulate SHI's networking capabilities and market differentiation.
  • Create and maintain sales enablement materials, including presentations, battle cards, solution briefs, case studies, and customer-facing content.
  • Support solution launches and go-to-market initiatives through collaborative planning and cross-functional execution.
  • Partner with campaign, communications, partner marketing, and demand generation teams to ensure consistent messaging and execution across marketing programs.
  • Develop content and messaging for customer events, executive briefings, webinars, roadshows, and partner engagements.
  • Collaborate with technical experts to create solution demonstrations, proof-of-concept narratives, and customer presentation materials.
  • Monitor market trends, analyst research, customer feedback, and competitive activity to identify opportunities and inform marketing strategy.
  • Support executive communications and strategic presentations related to networking solutions and portfolio initiatives.
  • Leverage performance data and market insights to measure effectiveness and continuously improve product marketing programs.
  • Act as a trusted advisor to sales and field teams by providing messaging guidance, competitive intelligence, and customer-facing support.


Behaviors and Competencies

  • Strategic Thinking: Evaluates market trends, customer challenges, and competitive dynamics to develop effective marketing strategies and recommendations.
  • Product Marketing Excellence: Demonstrates expertise in positioning, messaging development, go-to-market planning, and sales enablement.
  • Business Acumen: Understands customer buying behaviors, technology markets, and business outcomes associated with networking solutions.
  • Communication: Develops compelling narratives and presentations that simplify complex technical concepts for executive, sales, and customer audiences.
  • Collaboration: Builds productive relationships across sales teams, business units, partner organizations, and marketing functions.
  • Customer-Centric Mindset: Maintains a strong focus on customer challenges, business outcomes, and solution value.
  • Analytics and Insight: Leverages data, research, and market intelligence to inform decisions and improve results.
  • Innovation: Demonstrates curiosity and embraces emerging technologies, market trends, and new approaches to customer engagement.
  • Results Orientation: Focuses on delivering measurable business outcomes and driving execution excellence.
  • Adaptability: Thrives in a fast-paced environment with evolving technologies, priorities, and market conditions.


Skill Level Requirements
  • Expertise in product marketing, messaging development, and go-to-market strategy. - Advanced
  • Strong understanding of enterprise networking technologies and associated market trends. - Advanced
  • Ability to develop customer-focused value propositions and differentiated positioning. - Advanced
  • Strong executive presentation, storytelling, and communication skills. - Advanced
  • Ability to influence stakeholders and drive cross-functional alignment. - Advanced


Other Requirements

  • Bachelor's degree or equivalent relevant experience required.
  • 5-8 years of experience in Product Marketing, Solution Marketing, Networking, Technology Marketing, or related disciplines.
  • Demonstrated experience supporting networking technologies, infrastructure solutions, or adjacent enterprise technology markets.
  • Experience developing go-to-market plans, sales enablement assets, and customer-facing content.
  • Strong understanding of networking ecosystems, technology trends, and customer buying processes.
  • Experience supporting business unit initiatives, solution launches, partner programs, and customer events.
  • Exceptional written, verbal, and presentation communication skills.
  • Ability to manage multiple projects and competing priorities in a fast-paced environment.
  • Ability to travel to SHI, partner, and customer events (25%)


The estimated annual pay range for this position is $140,000 - $170,000 which includes a base salary and bonus.. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

About SHI

SHI International Corp., formerly known as Software House International, is a privately owned provider of technology products and services, headquartered in Somerset, New Jersey. SHI has customers in the non-profit, private, and public sectors. SHI has been counted among North America's top 15 largest providers of IT solutions. It has 5,000 employees across more than 35 offices in the United States, Canada, France, Hong Kong, Singapore, and the United Kingdom. SHI has amassed 15,000 customers, including companies such as Boeing, Johnson & Johnson and AT&T. SHI operates two integration centers in Piscataway, New Jersey.
Learn more about SHI
Industry
Founded
1989

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