Sr. Salesforce Administrator

PracticeTek

$90K — $120K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of Salesforce Administration experience in a sales-focused environment, preferably B2B SaaS.
  • Salesforce Administrator certification (ADM 201) is required; Advanced Administrator (ADM 211) is preferred.
  • Expertise in Flow Builder, managing complex flows at scale.
  • Understanding of Apex triggers and classes for troubleshooting and collaboration with developers.
  • Experience managing a large, customized enterprise Salesforce org with high user volume.
  • Ability to streamline complex processes for improved usability by sales reps.
  • Strong communication skills to bridge the gap between sales leadership and technical execution.

Responsibilities

  • Own and optimize the Salesforce experience for the sales organization across multiple brands.
  • Streamline workflows by simplifying page layouts and reducing user clicks.
  • Clean up legacy artifacts from a recent Salesforce consolidation.
  • Lead the implementation of Salesforce Agentforce to enhance automation in sales tasks.
  • Evaluate automation opportunities across the sales funnel.
  • Manage and optimize a large library of automation Flows, ensuring they perform well.
  • Drive data hygiene initiatives and ensure accurate reporting of funnel metrics.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Wellness Resources
Full Job Description
The Opportunity

We are looking for a sales-focused Salesforce Administrator to own and optimize our Salesforce environment for the revenue organization. This is a high-impact role at a pivotal moment: PracticeTek recently completed a multi-brand Salesforce consolidation, and we need someone who can clean up legacy artifacts, streamline the sales experience, and lead our adoption of Salesforce Agentforce to bring AI-powered automation into our sales workflows.
What You'll Do
Sales Process Optimization & User Experience
• Own the end-to-end Salesforce experience for the sales organization (AEs, SDRs, Sales Managers) across ChiroTouch, RevolutionEHR, ClinicSource, Doctible, and other verticals
• Simplify page layouts, record types, and navigation to reduce clicks and make it easier for reps to move through the sales process
• Clean up legacy fields, stages, and process artifacts from the recent multi-brand Salesforce consolidation
• Build and maintain dynamic forms, guided actions, and Lightning app customizations that surface the right information at the right stage
• Partner with sales leadership to translate process changes into Salesforce configuration
Agentforce Implementation & AI Automation
• Lead the evaluation, design, and rollout of Salesforce Agentforce to automate repetitive sales tasks (lead routing, follow-up reminders, data enrichment, next-best-action prompts)
• Build and configure Agentforce agents, topics, and actions that align with PracticeTek's sales motion and short deal cycles
• Identify high-impact automation opportunities across the funnel: lead qualification, demo scheduling, quote generation, and proposal follow-up
• Integrate Agentforce with existing automation (Flows, Outreach sequences) to avoid duplication and ensure a cohesive experience
• Measure and report on Agentforce adoption, time savings, and impact on pipeline velocity
Flow & Automation Management
• Manage and optimize a large library of active Flows - audit for redundancy, consolidate where possible, and ensure performance at scale
• Maintain and troubleshoot Apex triggers and coordinate with developers on code-level changes across a substantial codebase
• Own validation rule governance - balance data quality enforcement with sales usability
• Migrate remaining Workflow Rules and Process Builders to Flow where appropriate
• Document all automation in a centralized inventory with business purpose, objects affected, and owner
Data Quality & Reporting
• Drive data hygiene initiatives to clean up legacy records from the multi-brand migration (inconsistent stages, orphaned records, duplicate accounts)
• Ensure custom object data flows correctly from lead creation through opportunity close
• Partner with SalesOps on funnel metrics and conversion rates by brand
Security, Permissions & User Management
• Rationalize and consolidate a large number of permission sets and profiles using permission set groups
• Handle user provisioning, role hierarchy changes, and territory assignments across vertical-based sales teams
• Ensure field-level security and sharing rules align with multi-brand data access requirements
• Manage sandbox environments for testing and deployment

Requirements
What You Bring
Required
• 4+ years of hands-on Salesforce Administration experience in a sales-focused environment (B2B SaaS preferred)
• Salesforce Administrator certification (ADM 201) required; Advanced Administrator (ADM 211) strongly preferred
• Deep expertise in Flow Builder - you've built and managed complex record-triggered, screen, and autolaunched flows at scale
• Strong understanding of Apex triggers and classes - you can read, troubleshoot, and collaborate with developers on code-level changes (you don't need to write Apex from scratch, but you need to understand it)
• Experience managing a large, enterprise-scale Salesforce org with a high volume of users and extensive customization
• Proven ability to simplify complex processes - you obsess over reducing clicks and making the system intuitive for sales reps
• Experience with custom quote/proposal workflows
• Strong communication skills - you can translate between sales leadership requests and technical implementation
Preferred
• Experience with or strong interest in Salesforce Agentforce, Einstein AI, or Copilot features
• Platform Developer I certification or equivalent Apex/LWC knowledge
• Experience with Zuora billing integration, DocuSign other B2B SAAS Tools
• Experience with Outreach or similar sales engagement platforms and their Salesforce sync
• Background in healthcare SaaS, practice management, or EHR software
• Experience with multi-brand or multi-BU Salesforce consolidation/migration projects
• Familiarity with DLRS, Salesforce DevOps tools, and change set / metadata deployment best practices

Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Wellness Resources

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