Samsara

Sr. Regional Web Product Manager

Samsara • $131K — $155K *
US-Anywhere
+ 2 other locationsRemote
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in web product management, digital experience, or web strategy.
  • Proven experience managing web experiences across multiple international markets, focusing on localization.
  • Experience with web experimentation programs, including setting standards and analyzing results.
  • Familiarity with web analytics and experimentation tools (e.g., Google Analytics, Mixpanel) and measurement structures.
  • Strong technical foundation in SEO and AEO, especially in an international context.
  • Hands-on experience collaborating with engineering on modern web stack and CMS architecture.
  • Exceptional executive communication skills for influencing and presenting strategies to stakeholders.

Responsibilities

  • Own the strategy and roadmap for regional websites, aligning with market goals.
  • Define success metrics for regional web performance and regularly report to stakeholders.
  • Lead cross-functional teams in delivering web projects across designs, engineering, and marketing.
  • Manage a program of web experimentation, focusing on CRO and personalization strategies.
  • Coordinate with content marketing to implement SEO and AEO best practices.
  • Identify opportunities for AI to enhance regional site product management.
  • Oversee high-complexity web initiatives from concept through post-launch evaluation.

Benefits

  • Flexible, employee-led remote work model with support for in-person collaboration.
  • Professional development stipend for career advancement opportunities.
  • Comprehensive health and parental leave plans for employee well-being.
  • Performance-based bonuses and equity options available for eligible roles.
  • Competitive total compensation designed to reward high-impact contributions.
Full Job Description
About the role:

The Sr. Regional Web Product Manager owns the strategy, roadmap, and performance of Samsara's regional websites across MX, CAN, and EMEA markets, with new locales as we expand. The role aligns each regional site to how buyers in that market research, evaluate, and buy. You will define those experiences, build the roadmap to get there, and prove the impact through experimentation and measurement.

This is a cross-functional individual contributor role. You will partner with regional teams and with Brand, Content, Product Marketing, Growth, and Web Engineering to shape the experience, and you will set the operating model other teams adopt when they publish internationally.

If you want to own a business-critical surface end to end and shape how a global company shows up in every market it sells in, this role is for you.

In this role, you will:
  • Own the strategy and roadmap for Samsara's regional websites - defining what we build, in what order, and why, and holding the roadmap accountable to regional pipeline and awareness goals
  • Define how success is measured for regional web - Set the metrics, targets, and reporting that regional and marketing leadership use to evaluate the channel
  • Work with cross-functional pods of designers, engineers, content strategists, and regional marketers - setting direction, sequencing the work, and unblocking delivery
  • Build and run the experimentation program for regional sites - CRO, testing, and personalization strategy
  • Partner with content marketing teams to drive successful AEO and SEO strategies, and stay current on best practices and latest innovations
  • Identify AI use cases and deploy agents to improve all stages of regional site product management and development
  • Lead a high-complexity regional web initiatives, new market launches, site architecture changes, regional redesigns, from concept through launch and post-launch measurement
  • Communicate regional web performance and roadmap progress to marketing leadership and regional stakeholders on a regular cadence, translating results into recommendations rather than status updates
  • Raise the capability of the wider web and regional marketing teams - mentoring ICs, creating shared learning and documentation, and serving as the go-to expert on international web
  • Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:
  • 5+ years in web product management, digital experience, or web strategy, including direct ownership of the roadmap for a high-traffic marketing site
  • Experience owning web experiences in multiple international markets, including localizing those experiences for in-market relevance rather than translating a single source site
  • Track record of running a web experimentation program, including setting the standards and interpreting the results
  • Working knowledge of web analytics and experimentation tools (e.g. Google Analytics, Mixpanel, Tableau, and an A/B testing platform), and the ability to build measurement structures rather than request them
  • Technical SEO and AEO foundation, including international considerations
  • Experience working directly with engineering on a modern web stack: CMS architecture, component systems, performance, and release process
  • Executive communication skills, including making the case for a regional web strategy to marketing leadership and to regional stakeholders with competing priorities
  • Track record of driving outcomes through influence across functions and geographies without formal authority
  • Has built AI workflows or agents into their own way of working, and pushes the team's thinking on what comes next

#LI-Remote

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.

Annual Base Salary

$131,962.50-$155,250 USD

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you're ready to build for the long term and own the outcome, your journey starts here.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual's ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

About Samsara

Samsara is a technology company that provides Internet of Things (IoT) solutions to businesses. The company's platform combines hardware, software, and cloud to bring real-time visibility, analytics, and AI to operations. Samsara's products are used in a variety of industries, including transportation, logistics, construction, and energy. The company was founded in 2015 and is headquartered in San Francisco, California.
Learn more about Samsara
Size
2,000 employees
Market Cap
$6.2 billion
Industry
Founded
2015
NASDAQ

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