Salesforce

Sr. Product Marketing Manager

Salesforce$143K — $216K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product marketing, GTM, or sales enablement, preferably in enterprise SaaS or cloud software
  • Proven history of designing GTM programs that drive revenue
  • Deep knowledge of B2B sales processes and buyer journeys
  • Experience preferred in CRM or Sales Technology sectors
  • Exceptional storytelling to create engaging narratives for various audiences

Responsibilities

  • Lead complete GTM planning and execution for Sales Cloud priorities
  • Develop integrated GTM frameworks translating product capabilities into actionable programs
  • Collaborate with Product Management to create compelling narratives and sales materials
  • Design sales programs that empower sellers across key segments
  • Create impactful sales tools like pitch decks and objection handling guides
  • Drive field activation strategies for different market segments
  • Plan and deliver enablement programs ensuring seller preparedness

Benefits

  • Comprehensive support for work-life balance and personal growth
  • Access to AI tools enhancing work productivity
  • Opportunities for leadership development and mentorship
  • Dynamic and collaborative working environment in a high-growth company
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details



Salesforce is looking for a Senior Manager, Product Marketing – GTM & Field Activation to join the Agentforce Sales Go-to-Market team. This is a high-impact, cross-functional role at the intersection of product, sales, and field enablement. You will own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the Sales Cloud business.

This role sits within the Go-to-Market & Field Activation team and requires a seasoned marketer who can operate strategically while rolling up their sleeves to execute. You'll work closely with Product Management, Sales, Revenue Enablement, Corporate Strategy, and Regional Marketing to ensure the field is always equipped, aligned, and activated.


What You'll Do
GTM Strategy & Program Development
  • Lead end-to-end GTM planning and execution for Sales Cloud/Agentforce Sales priorities, including new product launches, feature releases, and key selling moments
  • Develop integrated GTM frameworks — including audience segmentation, messaging architecture, value propositions, and competitive positioning — that translate product capabilities into field-ready programs
  • Partner with PMM and Product Management to deeply understand the roadmap and translate it into compelling narratives and sales assets
Sales Programs & Field Activation
  • Design, build, and execute sales programs and plays that equip sellers to win across key segments, personas, and competitive scenarios
  • Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one-pagers
  • Drive field activation strategies aligned to selling motions across segments (Commercial, Enterprise, Global Accounts)
Enablement & Sales Readiness
  • Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities
  • Develop and deliver enablement content and programs in partnership with Revenue Enablement — including launch kits, training materials, and certification programs
  • Define success metrics for enablement and activation programs; track adoption and iterate based on field feedback and performance data
Cross-Functional Leadership
  • Serve as the GTM lead and primary PMM partner for Sales Cloud field-facing programs, aligning stakeholders across Product, Sales, Enablement, and Demand Generation
  • Influence without authority across large, matrixed organizations to drive alignment and execution
  • Present GTM strategies and program results to senior leadership


What You Bring
Experience & Background
  • 5+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software
  • Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue
  • Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel
  • Experience in CRM, Sales Technology, Revenue Technology or adjacent categories strongly preferred
Skills & Competencies
  • Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences
  • Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization
  • Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs
  • Outstanding written and verbal communication skills; experience presenting to executive audiences
  • Collaborative leader who thrives in fast-paced, high-growth environments
Leadership
  • Demonstrated ability to lead cross-functional programs and influence without authority
  • Experience mentoring or managing team members, with a bias toward developing talent
  • Track record of operating with autonomy and ownership at the Senior Manager level

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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