CircleCi

Sr. Product Marketing Manager

CircleCi • $157K — $196K *
San Francisco, CA 94112In-Person
Information Technology
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • 5-7 years of product marketing experience or related roles
  • Proven track record in product launches and driving customer adoption
  • Strong ability to adapt technical messaging for diverse audiences
  • Deep understanding of user needs in various formats
  • Passion for leveraging AI to enhance product marketing strategies

Responsibilities

  • Translate complex tech capabilities into engaging narratives
  • Collaborate with Product Management on product strategies
  • Plan and execute end-to-end go-to-market strategies for product launches
  • Conduct competitive intelligence assessments
  • Develop materials for field enablement and education
  • Deepen knowledge of customer segments and communities

Benefits

  • Opportunity to work in an AI-forward organization
  • Dynamic and flexible work environment
  • Cross-functional collaboration across the organization
  • Focus on both strategic and tactical initiatives
  • Opportunity to influence product direction and marketing strategies
Full Job Description
About the Role

We're looking for a Sr. Product Marketing Manager who thrives on the breadth, variety, and flexibility that comes from working across the org. If you approach challenges with curiosity and prefer to move fluidly between strategic and tactical execution, we'd love to hear from you. As members of an AI-forward org we are constantly assessing how we can make the most impact through thoughtful use of generative and agentic AI and you will be expected to do the same.
Your work will cover all aspects of Product Marketing including
  • Translating complex, rapidly evolving technical capabilities into compelling narratives for developer, platform engineering, and executive audiences.
  • Partnering with Product Management to guide product direction, pricing, packaging, etc.
  • End-to-end GTM planning and execution for product launches, including strategy, field enablement, and post-launch adoption measurement.
  • Competitive intelligence landscape and research
  • Becoming an SME on our customers, target segments, buyer personas, and community - and ensuring that perspective is present across all go-to-market motions.
  • Field enablement materials and education
What You'll Bring
  • Substantial experience in product marketing or an equivalent set of roles, with a proven track record that includes launching products, driving adoption, and owning KPIs in a heavily cross-functional environment
  • Ability to adapt messaging for technical, business, and executive audiences based on deep understanding of user needs in both written and presented materials
  • A passion for thoughtful automation the drive to use AI to unlock new possibilities
Nice to haves
  • Experience in the software development tools ecosystem, interacting with engineers or similarly technical audiences.
  • Existing examples of how you have used AI to expand what's possible in your role.


United States Base Pay Range

$157,500-$196,750 USD

About CircleCi

CircleCI is a continuous integration and delivery platform that helps software teams work smarter, faster. It automates the build, test, and deploy process, so teams can ship better code, faster. CircleCI was founded in 2011 and is headquartered in San Francisco, California. The company has raised over $315 million in funding and has over 1,000 employees.
Learn more about CircleCi
Size
500 employees
Industry
Enterprise Technology
Founded
2011
* Ladders Estimates

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