The Strategic Product Marketing Manager leads complex product marketing initiatives that shape how Alkami's platform, solutions, and partner products are positioned in the market. This role owns end-to-end go-to-market strategy for major products and strategic launches, translating deep market, customer, and product insight into differentiated positioning that drives growth. Operating with significant autonomy, the Strategic Product Marketing Manager partners closely with Product, Sales, Partner Relations, CXG, and executive stakeholders to influence product strategy, messaging frameworks, and commercialization plans. The role navigates ambiguous and evolving market conditions while ensuring alignment across teams to deliver cohesive product narratives and measurable business impact.
Essential Duties & Responsibilities

• Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans
• Develop and evolve product positioning and messaging frameworks that differentiate Alkami's platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends
• Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions
• Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies
• Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications
• Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness
• Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes
• Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams
• Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions
• Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies
• Influence cross-functional alignment across Product, Marketing, Sales, and Customer Success teams to ensure consistent product narratives throughout the customer journey
• Lead internal launch readiness initiatives by coordinating communication plans, training programs, and enablement resources across business functions
• Drive continuous improvement of product marketing processes and frameworks to increase launch effectiveness and organizational scalability
• Advise leadership and cross-functional stakeholders on product positioning decisions by presenting data-driven insights and strategic recommendations
• Manage complex product marketing initiatives with multiple stakeholders by establishing priorities, milestones, and accountability across teams
• Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams

Recommended Experience & Education

Minimum Years of Experience

6-10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles with increasing ownership of product positioning and launch strategy for complex technology platforms.

Education Level

Bachelor's degree in Marketing, Business, Communications, or a related field

Knowledge, Skills, & Qualifications

Required

• Advanced product positioning and messaging strategy for SaaS platforms
• End-to-end go-to-market planning and cross-functional launch leadership
• Deep market research, customer insight generation, and competitive intelligence
• Ability to translate complex technical capabilities into strategic market narratives
• Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
• Data-driven decision making using product adoption, pipeline, and market signals
• Sales enablement strategy including competitive positioning and value storytelling
• Project leadership skills managing complex initiatives across multiple stakeholders

Preferred

• Experience in fintech, digital banking, or financial technology markets
• Experience influencing product roadmap decisions through market insights
• Background supporting platform ecosystems, partnerships, or integrations
• Experience working in high-growth SaaS or scaling technology companies
• MBA or advanced degree in a related discipline
• Experience building repeatable product marketing frameworks or launch processes

The salary range for this position is: $117,000 - $147,000

Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

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