This highly visible role will help drive AWS's global go-to-market strategy for Independent Software Vendors (ISVs), developing holistic strategies that build awareness, generate demand, and grow revenue across the full ISV flywheel: selling to, with, and through our software partners. The ideal candidate brings a deep understanding of B2B marketing strategy paired with hands-on experience in integrated marketing and digital demand generation. You'll be the subject matter expert on how we market-to ISVs, translating market and customer data into strategy into repeatable marketing motions across sales segments and geographies.
You will partner with product, field, brand, and digital teams, and work closely with our Integrated Demand Plan (IDP) teams, Product Marketing, and our Geo-based partner marketing teams to define and execute a global demand, content, and campaign strategy that drives acquisition and engagement. You'll identify key themes relevant across our ISV customer base and develop targeted marketing motions aligned with business priorities that engage prospects throughout the buyer's journey to drive conversion and revenue growth. You will help our Geo-based teams activate these programs regionally and serve as an expert resource on the marketing motions, processes, and guidelines that bring ISV solutions to market.
This role requires a proven leader who can think strategically and build compelling value propositions and content for cloud and AI software solutions. You will turn our ISV go-to-market strategy into action, identifying the customer use cases, buyer personas, and industry priorities that shape joint value propositions for building on AWS. With agentic AI reshaping how software is built, bought, and adopted, you'll help position AWS as the platform of choice for ISVs delivering the next generation of AI-powered solutions.
The ideal candidate has creative ideas, extensive analytic and data-driven demand generation experience, and a proven track record of running successful demand generation programs. The ability to communicate effectively across both technical and non-technical audiences is critical. You're detail-oriented and organized, comfortable handling multiple projects at once, and at ease with ambiguity and rapidly changing priorities. A solid understanding of the cloud landscape and the software provider ecosystem is essential.
At AWS we prize innovation, agility, and a builder mentality. The organization is purposefully flat to enable fast decision-making, and we're empowered to resolve issues, deliver new ideas, and optimize existing ones in service of our customers. This is an individual contributor role that is both strategic and tactical: you'll ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer.
This is a unique opportunity to play a key role in an incredibly fast-growing business at the center of how AWS scales with the software ecosystem. AWS gives customers secure, scalable, global cloud infrastructure while they pay only for what they use, and ISVs are central to how we help customers adopt the cloud services that power strategic workloads. If you have an entrepreneurial spirit, a history of creating high-impact marketing programs, experience marketing technology or software solutions, and a love for turning strategy into demand that scales, this role might be just for you.
BASIC QUALIFICATIONS
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
