Conductor

Sr. Paid Media Manager

Conductor$130K — $160K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years of growth marketing experience, preferably in B2B SaaS or digital marketing.
  • Proven track record in managing multi-channel paid acquisition programs.
  • Skilled in building and scaling influencer, affiliate, or partner marketing initiatives.
  • Strong analytical skills for optimizing campaigns based on performance metrics.
  • Experience managing paid media budgets and liaising with external vendors.
  • Excellent project management and collaboration abilities across functions.
  • Capability to balance strategy development with hands-on execution.

Responsibilities

  • Own and optimize paid acquisition strategy across various performance channels.
  • Lead influencer marketing initiatives to create high-performing campaigns.
  • Build and scale partner and affiliate co-marketing programs for joint campaigns.
  • Manage paid media programs, such as newsletter sponsorships and sponsored content.
  • Develop and execute engagement strategies for online communities to foster dialogue.
  • Collaborate with teams to align marketing campaigns with overall revenue goals.
  • Monitor and report campaign performance, optimizing strategy based on key metrics.

Benefits

  • Focus on AI and technology-forward strategies.
  • Opportunities for growth within a data-driven environment.
  • Collaboration with talented cross-functional teams.
  • Engagement in innovative marketing initiatives.
Full Job Description
Sr. Paid Media Manager to lead and scale Conductor's paid acquisition and growth programs. This role will own strategy and execution across key performance channels, including paid search, paid social, influencer partnerships, affiliate and partner co-marketing, and sponsored media, to drive pipeline and revenue growth.

This role sits at the intersection of performance marketing, partnerships, and demand generation, translating strategic growth opportunities into programs that expand Conductor's reach and accelerate demand. The ideal candidate combines analytical rigor with strong partnership and campaign execution skills and has experience managing multiple growth channels in a B2B SaaS environment.

Key Responsibilities

  • Own and optimize Conductor's paid acquisition strategy across channels including paid search, paid social, paid media partnerships to drive qualified pipeline and revenue growth.
  • Lead Conductor's influencer marketing program as a growth channel, identifying and partnering with industry creators and experts to produce high-performing campaigns that expand brand reach and drive demand.
  • Build and scale partner and affiliate co-marketing programs, collaborating with technology partners, agencies, and industry organizations to drive joint campaigns and new audience reach.
  • Manage paid media programs, including newsletter sponsorships and sponsored content, that increase visibility with target audiences.
  • Develop and execute Conductor's external community strategy, engaging in platforms such as Reddit and other online marketing communities, developing thoughtful engagement strategies that build trust and foster authentic dialogue with community members.
  • Collaborate closely with demand generation, content, product marketing, and marketing operations teams to align campaigns with broader pipeline and revenue goals.
  • Track and report on campaign performance across channels, optimizing spend and strategy based on pipeline contribution, efficiency, and ROI.


Qualifications

  • 7-10+ years of experience in growth marketing, performance marketing, or demand generation, ideally in B2B SaaS or digital marketing.
  • Proven experience managing multi-channel paid acquisition programs, including paid search and paid social.
  • Experience building and scaling influencer, affiliate, or partner marketing programs.
  • Strong analytical mindset with experience optimizing campaigns based on performance data.
  • Experience managing paid media budgets and external vendors or agencies.
  • Excellent project management and cross-functional collaboration skills.
  • Ability to balance strategic planning with hands-on campaign execution.
  • Familiarity with marketing analytics platforms (Google Analytics) and performance measurement frameworks.


The future of work is transformed at Conductor, and we don't just use AI - we weave it into everything we do. We prioritize hiring individuals who stay ahead of the curve, seeking "AI leading" talent who are curious, adaptable, and skilled at utilizing AI to amplify their specific roles. Because we are committed to this tech-forward environment, every candidate's journey includes a dedicated assessment of their AI literacy and competency by a specialized panel of experts to ensure you are ready to thrive and lead at Conductor.

Compensation: Conductor maintains competitive, performance-based compensation programs.

The San Francisco base salary range for this role is currently $130,000-$160,000 per year. Placement within that range will be dependent on experience.

About Conductor

Conductor is a leading provider of web presence management software and services. The company was founded in 2005 and is headquartered in New York, New York. Conductor's platform helps businesses optimize their online presence and improve their search engine rankings. The company has over 500 customers, including global brands such as Citibank, FedEx, and SAP. Conductor has been recognized as one of the fastest-growing companies in the United States by Inc. Magazine.
Learn more about Conductor
Size
200 employees
Industry
Founded
2005

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