About the JobTapcheck is hiring a Sr. Performance Marketing Manager to own our inbound paid program end to end. Paid search (Google, Bing) is the primary engine, with LinkedIn and website conversion rate optimization (CRO) as secondary focus areas. This is a senior individual-contributor role that owns both strategy and hands-on execution. Significant experience in these inbound channels is required.
Reporting into the Sr. Director of Growth Marketing, you'll be measured on qualified pipeline and efficiency, not just top-of-funnel volume. Working closely with top-funnel Demand Generation counterparts and RevOps, you'll turn paid investment into Sales-accepted demos and Opportunities, improve conversion across the funnel, and help stand up new higher-intent channels as the program scales.
This role offers both a remote and hybrid option. Employees located within 30 miles of Plano TX, are required to be in-office Tuesday through Thursday each week.
If remote, Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MI, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, WI.
What You'll DoOwn paid search as the primary pipeline engine- Own the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline
- Carry a pipeline and efficiency mandate: drive Sales-accepted demos and Opportunities at an improving cost per Opp, not just lead volume
- Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality
Optimize secondary channels and on-site conversion- Optimize and tune LinkedIn (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert further down the funnel
- Own website conversion rate optimization for inbound paths, running iterative tests across pages, forms, and offers in partnership with Demand Gen and Web
Own tracking, attribution, and reporting- Ensure accurate tracking, attribution, and reporting across paid channels (GA4, Google Tag Manager, Salesforce/HubSpot)
- Deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations
Partner across the funnel and scale the program- Partner with Demand Generation and RevOps to tie spend to pipeline and revenue, and help launch new higher-intent inbound channels as the program grows
What You've DoneRequired- Spent 7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment
- Built a track record of optimizing for lead quality and pipeline outcomes (MQL, SQL, Opportunity, cost per Opp), not just volume
- Developed strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
- Developed strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms
- Built working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail
- Worked with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
- Built Salesforce reports and dashboards
- Applied strong analytical skills to connect channel performance to Lead, MQL, and Opportunity outcomes
- Set strategy and executed it yourself as a sole owner, driving priorities and outcomes with minimal oversight
- Stayed highly organized, detail-oriented, and disciplined in execution and reporting
- Communicated clearly in writing and verbally, especially when summarizing performance, insights, and next steps
Preferred- Built your performance-marketing experience in a B2B environment
At this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-1B, L-1, TN, etc.). Candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future.CompensationCompensation at Tapcheck is competitive and benchmarked to your role and the market. We're committed to a total rewards package that reflects your impact. Full details are shared as part of our hiring process.
