Your role at Vantive

The Sr Mgr, Marketing Comms works with US Downstream Marketing directors to drive strategy, planning, and execution for U.S. commercial conventions, partnering across brand marketing, agencies, and enterprise functions to deliver differentiated, insight-driven customer experiences. Reporting to the US Senior Director of Marketing, this role oversees end-to-end convention management-including booth strategy, sponsorships, digital engagement, and vendor governance-while ensuring alignment to brand objectives, compliance standards, and ROI targets. This role oversees both the US Acute and Chronic businesses.

This role requires a highly collaborative, organized, driven, and strong project manager who can operate independently in a matrixed environment, manage large-scale initiatives, and continuously optimize performance through data, innovation, and operational excellence.

What you'll be doing

1. Strategy & Experience Design

• Translate brand strategy into high-impact convention tactics that drive awareness, engagement, and lead generation
• Design differentiated, insight-driven customer experiences using analytics, post-show reporting, and booth metrics to optimize ROI
• Identify and implement innovative technologies (e.g., digital tools, immersive experiences) to enhance in-person and virtual engagement
• Serve as subject matter expert on Digital Lab capabilities (badge scanning, dashboards, email tools), enabling omnichannel integration across events
• Partner with leadership to shape vendor strategy, sourcing models, and cost optimization opportunities

2. Convention Execution & Program Management

• Lead end-to-end execution of national and regional conventions, including:
  
  • Booth design, maps, and asset management
  • Sponsorship planning and association coordination
  • Pre-con ownership and planning (i.e., stakeholder coordination, managing logistics, communication to internal Vantive attendees, working with business partners to create and communicate external-facing talking points) and onsite execution
  • Printed and digital marketing assets
  • Compliance and regulatory adherence
• Act as primary point of contact for associations and key vendors
• Oversee National Sales Meeting and Home/Acute Summit planning and execution
  
  • Work with US Commercial leaders (sales, marketing, sales training) months in advance to design agenda and coordinate attendees and logistics
• Manage regional event logistics, including portable inventory systems and coordination with field sales and strategic accounts
• Ensure accurate financial management, including budgets, POs, invoicing, and TOV reporting for compliance

3. Cross-Functional Leadership

• Partner with Marketing, Finance, Medical, Regulatory, CX, and Corporate Communications to align objectives and execution
• Consult with brand teams to align convention strategy with broader marketing goals
• Influence without authority in a matrixed organization to deliver results on time and within budget
• Be responsive to Commercial business partners
• Foster continuous communication with agencies and vendors through regular status updates and performance reviews

4. Vendor & Financial Management

• Lead vendor selection, contracting, and performance management in collaboration with Procurement
• Identify efficiencies and cost-saving opportunities while maintaining quality standards
• Monitor budgets proactively and ensure financial discipline across all events

5. Analytics & Continuous Improvement

• Evolve, track, analyze, summarize and communicate performance metrics (engagement, leads, ROI) across conventions
• Apply insights to improve future strategies and execution
• Champion innovation, experimentation, and continuous improvement across the convention portfolio

What you'll bring

• Bachelor's degree in Business, Marketing, or related field
• 5+ years of experience in marketing operations, conventions, or event strategy (healthcare/pharma or highly regulated industry preferred)
• Demonstrated experience developing convention strategy aligned to brand growth objectives
• Strong vendor management, negotiation, and stakeholder engagement skills
• Knowledge of compliance frameworks (e.g., PhRMA, Sunshine Act, CFR) preferred
• Ability to manage multiple complex projects simultaneously with high attention to detail
• Strong project and program management capabilities
• Business acumen with excellent communication skills (written and verbal)
• Analytical mindset with ability to translate data into actionable insights
• Ability to lead independently and thrive in fast-paced, matrixed environments
• Skilled at influencing stakeholders without direct authority
• Adaptable, proactive, and solutions-oriented
• Proficient in Microsoft 365 and emerging event/digital tools (e.g., project management platforms - Monday.com, Salesforce, Engage)

Additional Requirements

• Travel: ~20-25% domestic, including weekends and extended convention hours
• Ability to work extended and irregular hours during peak convention periods
• Willingness to work onsite for long durations during events

We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000 to $187,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for a discretionary bonus. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

US Benefits at Vantive

This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan ("Aon PEP"), Vantive's 401(k) retirement savings plan, to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.

We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Vantive's US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Vantive