While this position is remote, candidates located in the Minneapolis area are preferred due to business travel considerations and budget requirements. Individual contributor role that is responsible for providing expertise in support of planning, development and execution of organizational Brand, Go-To-Market and CRM marketing strategies and tactics that align with key enterprise/department/program goals. The Sr. Marketing Specialist leverages data and analytics to drive key business decisions, recommendations and to continuously improve marketing results. This position provides leadership to medium sized work streams or participates as a team member on larger or more complex work streams, projects and initiatives that engage cross-organizational team members. The senior specialist role is responsible for some level of strategic development, as well as, execution of tactics.
Job Duties and Responsibilities- Works directly with premier field resources to support marketing development designed to grow and sustain successful practices. Provides assistance with developing client acquisition, service and retention strategies; enables implementation of marketing plans, advertisement, and digital strategies; acts as liaison with creative, compliance and other internal groups to provide superior experience.
- Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
- Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives. Leverages experience to drive development that aligns with key corporate strategies and initiatives.
- Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity and new member growth. Plans and creates positioning of brand to select market segments through multiple communication channels.
- Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM and event management strategies.
- Plans, creates and/or produces content on social networking websites, interactive marketing related media.
- Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership engagement
Required Job Qualifications- 5 - 7 years marketing or related experience
- College degree in marketing or related field; masters a plus but not required.
- Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.
- Excellent communication skills and exceptional customer service mindset.
- Demonstrates strong project management and collaboration skills
- Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
Other Critical Factors- Business acumen and the ability to work across a large organization.
- Collaboration/networking skills.
Pay Transparency
Thrivent's long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $85,613.00 - $115,830.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.
Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.
The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent's plans/policies are subject to change at any time at Thrivent's discretion.
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