Red Bull

Sr. Manager, Sports Marketing

Red Bull • $100K — $120K *
Atlanta, GA 30349In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience focused on sports and consumers.
  • Proficient in managing events, athlete partnerships, and contract negotiations.
  • Skilled in both traditional and innovative brand marketing strategies.
  • Ability to transform concepts into executed marketing initiatives.
  • Familiarity with regional and national sports trends and cultures.
  • Experience overseeing complex budgets and multi-project management.
  • Demonstrated ability to lead and develop teams and talent effectively.

Responsibilities

  • Establish a network in local sports to stay current on trends.
  • Identify and amplify local athlete stories for broader reach.
  • Contribute to the annual Sports Marketing Business Plan.
  • Manage and execute local Red Bull Sports Marketing events.
  • Collaborate with Gaming team to enhance brand presence in gaming communities.
  • Work closely with various departments to ensure effective Sports Marketing executions.
  • Hire and mentor team members to achieve regional marketing goals.

Benefits

  • Permanent position with benefits eligibility.
  • Opportunity for personal and professional development.
  • Engagement in diverse sports events across the Southeast region.
  • Collaboration with teams on innovative marketing initiatives.
Full Job Description
The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of Sports Marketing initiatives across the Southeast Region (FL, GA, NC, SC, TN, AR, LA, MS, AL). Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's relevant global and national strategies.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • ATHLETES AND INFLUENCERS
    Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.
    Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
    With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent.
  • EVENT INITIATIVES & PROJECTS
    Influence and contribute to the annual Region Sports Marketing Business Plan.
    Lead the project management and execution of local Red Bull Sports Marketing events.
    Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.
    Oversee regional Sports Marketing resources to maximize the impact of local events.
    Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.
  • GAMING
    Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
    Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
  • COLLABORATION & DISCOVERY
    Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region.
    Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.
  • PEOPLE MANAGEMENT
    Find and hire the right people to lead regional Sports Marketing projects.
    Manage direct reports towards annual regional goals.
    Promote a culture by focusing on individual, strengths-based development.
    Identify and train employees for succession opportunities.
    Provide direct and productive feedback to help maintain quality performance.
    Create a culture that rewards effort and execution following Red Bull's values.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years of experience in Marketing with a focus on sports, athletes, and consumers.
  • Experience & knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning.
  • An understanding of traditional and non-traditional brand marketing strategies.
  • A history of taking ideas from conceptual ideation to execution.
  • Experience with identifying different sports trends and scenes on a regional and national level.
  • Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
  • Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
  • Strong understanding of mainstream, emerging, and local sports cultures, with the ability to identify relevant trends, communities, talent, and storytelling opportunities with an emphasis on content.
  • Travel 30-40%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

AtlantaGeorgia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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