The Manager, Brand Communications develops and executes communication strategies that support Brand Marketing initiatives, including product launches, campaigns, and consumer activations. This role creates compelling messaging and leads integrated communications efforts across earned, owned, and managed channels, partnering closely with teams across the Media Network and broader business.
The ideal candidate is a strong communicator with experience building media relationships, managing cross-functional projects, and delivering impactful campaigns that engage key audiences across traditional and social media. Success in this role requires creativity, strong organizational skills, and a passion for storytelling. This position reports to the Director, Brand Communications.
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
- BRAND COMMUNICATIONS CAMPAIGNS
Responsible for strategizing and executing communications plans for brand marketing initiatives, driving cohesive messaging to maximize reach and engagement.
The key role is to craft and deliver impactful messages across third-party earned channels, managed, and owned media channels to enhance and solidify brand image.
The Communications Manager embodies Red Bull's voice, ensuring the brand's consistent representation in all Marketing, Media Network, and Communications-first activities.
The Brand Communications Manager will serve as the Media Network lead or Communications captain for some Pillars, product launches, and key occasions campaigns throughout the year. This role is responsible for understanding the project, defining and aligning success, and initiating positioning the right tools in the right place to achieve the desired outcome.
Integrate product communications opportunities into sports and culture activities.
Support Director, Brand Communications as the central point of contact and subject-matter Brand expert to all cross-functional teams across the organization. - COMMUNICATION PLANNING
Cultivate and maintain strong network of traditional and earned social media contacts.
Identify the appropriate media amplification channels for each project or campaign.
Create media coverage from product and brand-centric stories that capitalize on news moments, highlight reasons to consume the product, give wings to people and ideas, fascinate and engage the consumer with the brand and products.
Create communications tools; may include editorial, photos or other graphical means to illustrate the brand and product in earned media.
Collaborate with the content team on ideating and commissioning video content for 3rd party earned media channels.
Pitch media and secure consistent earned coverage for the brand, products and occasions campaigns. - GENERAL MANAGEMENT
Maintain systems to track, optimize and forecast campaign successes.
Track success metrics, set-up campaign reporting and optimization cadence and apply learnings from previous / similar campaigns.
Produce plan and recap presentations that will be shared among key stakeholders.
Support team in maintaining a calendar of all product launches, occasion campaigns and consumer activations.
EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
- 5+ years of Communications experience required with high profile brands or agency account management. Bachelor degree in related field is preferred.
- Track record of delivering results against tight deadlines, while meeting all goals on time and on budget.
- Strong planning, prioritization and project management competencies.
- Ability to work autonomously while understanding global nature of the brand.
- Self-starter with a passion for innovation and attention to detail.
- Skilled at building relationships and strong collaboration across teams and functions nationally.
- Exceptional communication skills, including written, verbal and presentations.
- Able to travel as needed; work flexible hours/days of week and weekends.
- Travel 20-30%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASEDSanta MonicaCalifornia, United StatesUnited StatesRed Bull North America
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