Sr. Manager, Product Marketing (Laundry)

Samsung Electronics Co., Ltd.$130K — $155K *
Plano, TX 75025In-Person
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree (B.A. or B.S.), MBA preferred
  • 10+ years in brand/product management with P&L experience
  • Consumer-oriented approach to product and marketing strategy
  • Strong communicator able to influence stakeholders
  • Analytical skills for forecasting and estimating promotional impacts
  • Experience managing products across multiple retail channels
  • Proficient in creating presentations for executive audiences
  • Advanced Microsoft Excel and PowerPoint skills

Responsibilities

  • Define and execute marketing plans for Samsung's laundry segment
  • Drive product launch planning and alignment with supply chain
  • Manage P&L by setting sales targets and monitoring performance
  • Analyze market performance to optimize sales forecasts
  • Collaborate with sales teams to develop customer-specific strategies
  • Orchestrate cross-functional collaboration for go-to-market strategies
  • Manage marketing activities to drive sales and profitability
  • Work with HQ on promotional material development and inventory strategies

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • 401(k) plan
  • Employee Purchase Program
  • Tuition Assistance after 12 months
  • Paid Time Off
  • Student Loan Program after 12 months
  • Wellness Incentives
  • MBO bonus compensation based on performance
Full Job Description
Position Summary

Role and Responsibilities

This role is not eligible for immigration sponsorship

Roles and Responsibilities:
  • Defines and drives the execution of the marketing plan for Samsung's laundry segment to meet the P&L goals and KPIs
  • Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising
  • P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy
  • Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.
  • Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities
  • Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.
  • Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategies
  • Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
  • Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
  • Collaborates with demand generation group to create of Above-the-Line (ATL), Below-the- Line (BTL), and advertising materials, online assets, collateral, and training
  • Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features
  • Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary
  • Manages and develops product marketing talent to ensure high caliber product marketing teams
  • Works with senior leadership and maintains a consistent relationship with Business Managers
  • Collaborates with Samsung's PR and event leads to support product promotion events (e.g., trade shows, media events)


Skills and Qualifications

  • Bachelor's degree (B.A. or B.S.). MBA Preferred
  • 10 or more years of experience in brand and/or product management, with some experience managing the P&L
  • Considers the consumer/shopper first when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions.
  • Confident communicator with the ability to influence both internal and external stakeholders to "buy into" category priorities, including executives.
  • Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches.
  • Experience managing retail market across multiple channels
  • Strong team and x-functional collaborator, who can identify and adjust when to be either the leader or a partner in any given project situation.
  • Experience in creating, and comfortable with presenting, compelling presentations to Samsung and customer executives
  • Advanced experience with Microsoft Excel and PowerPoint


#LI-AL1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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