Salesforce

Sr. Manager, GTM Product Marketing, Agentforce

Salesforce$143K — $216K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
  • Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.
  • Strong grasp of Agentforce product fundamentals with the ability to translate technical capabilities into clear business value.
  • Proven ability to partner closely with cross-functional stakeholders to align launches, messaging, and roadmap priorities.
  • Demonstrated experience working directly with Sales Leadership and translating GTM strategy into field-ready execution.
  • Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
  • Exceptional presentation and storytelling skills for diverse audiences.

Responsibilities

  • Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations.
  • Understand and communicate the Agentforce consumption model to help sellers and customers navigate pricing and value realization.
  • Create, launch, and manage quarterly sales plays aligned to product priorities and market opportunities.
  • Design and build AI-powered enablement tools including custom Slackbot skills for instant, accurate guidance for sellers.
  • Own, partner, and drive adoption of Agentforce across the field, identifying adoption blockers and tracking usage metrics.
  • Partner with various teams to ensure alignment and flawless execution of GTM strategies across the organization.
  • Maintain a grasp of Agentforce product architecture and capabilities to inform messaging and enablement.

Benefits

  • Balanced work-life resources to support employee well-being.
  • Opportunities for professional growth and development through innovative AI tools.
  • Access to a collaborative and inclusive culture that promotes team success.
  • Commitment to redefining the future of technology and employee potential.
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We're looking for a GTM Senior Product Marketing Manager, Agentforce to help execute and scale the go-to-market strategy for Salesforce's rapidly expanding Agentforce portfolio. In this role, you'll bring the power of an enterprise-grade AI agent platform to life through hands-on enablement programs, launch execution, and cross-functional collaboration with Product, Core PMM, and Sales teams.

You'll design and deliver compelling enablement programs, build repeatable demo and sales play content, and apply AI adoption scale strategies and tactics — turning usage signals and field insight into targeted programs that move sellers and customers from awareness to active, sustained use. You'll help sellers understand how Agentforce drives customer success and business growth. If you thrive in fast-paced environments, excel at turning complex technology into actionable field programs, and have a passion for AI and enterprise SaaS, we'd love to hear from you.

Responsibilities:
  • Go-to-Market Execution: Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations — translating innovation into clear, actionable programs that drive adoption and revenue growth.
  • Consumption Model Enablement: Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
  • Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs — driving measurable pipeline growth.
  • AI Agent-Driven Enablement & Slackbot Skill Building: Design and build AI-powered enablement tools — including custom Slackbot skills and agent workflows — that turn manual, multi-source seller research into instant, accurate, actionable guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups), and iterate on them based on field usage and feedback.
  • Adoption Acceleration: Own, partner, and drive adoption of Agentforce across the field — building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays.
  • Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
  • Product Expertise: Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.
  • Presentation Delivery: Build and deliver high-impact presentations and demos for internal enablement sessions.
  • Enablement Programs: Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike.
  • Field Readiness: Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams.
  • Content Development: Develop and maintain repeatable GTM assets — including sales plays, messaging frameworks, competitive content, and demo libraries — aligned to launch and campaign rhythms.
  • Sales Communications: Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars.
  • Cross-Cloud Alignment: Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning.
  • Pace and Adaptability: Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.
Required Skills & Experience:
  • Experience: 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
  • Product Knowledge: Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.
  • Technical Fluency: Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value.
  • Collaboration: Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
  • Sales Partnership: Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution.
  • Enablement Expertise: Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
  • Communication: Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences.
  • Pricing Acumen: Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives.
  • Analytical Rigor: Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs.
  • Project Management: Highly organized and effective at managing multiple priorities and timelines in a dynamic environment.
  • Influence: Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams.
  • Adaptability: Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus.
Bonus:
  • Sales Experience: Direct experience in a sales or quota-carrying role, bringing firsthand credibility and empathy for what sellers need from enablement and GTM programs.
  • Agentforce Familiarity: Experience supporting or marketing AI, automation, or agent-based products, and a deep curiosity about how Salesforce AI transforms business workflows.
  • Agent-Building & Prompt Design: Hands-on experience or strong interest in prompt design and building agents/skills on Slack's agent-building platform (or comparable platforms).
  • AI Tooling Fluency: Comfortable working with AI coding/assistant tools such as Codex and Claude, and staying current on recent AI news and product developments — with a genuine willingness to dive in and experiment.
  • Consulting Mindset: Background in management consulting (Big 4 or equivalent).
  • Cross-Functional Empathy: Ability to collaborate seamlessly across Product, Sales, Enablement, and Strategy with a curiosity of each team's goals and connecting the dots between them.
  • Strategic Agility: Comfort working in fast-paced, evolving environments, with the ability to simplify complexity and move from strategic thinking to tactical execution.
  • Positive Energy: A can-do, growth-oriented attitude that brings creativity, optimism, and resilience to every challenge.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

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Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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