project44

Sr. Manager, Demand Generation

project44 • $100K — $130K *
Chicago, IL 60629In-Person
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in B2B demand generation, preferably in SaaS or supply chain/logistics.
  • Demonstrated success in creating integrated demand generation programs that drive revenue.
  • Expert in digital marketing channels including paid search, display, and email automation.
  • Experience managing ABM initiatives in conjunction with sales teams.
  • Proficient in marketing automation and CRM tools like Marketo or Salesforce.
  • Strong analytical abilities to report and optimize campaign performance.
  • Excellent collaboration and communication skills, capable of influencing stakeholders.

Responsibilities

  • Develop and optimize multi-channel demand generation strategies to enhance lead quality.
  • Collaborate with Sales to ensure efficient lead management and maximize conversions.
  • Implement ABM strategies for key accounts, aligning them with sales efforts.
  • Define metrics for performance tracking and use insights for campaign refinement.
  • Manage budgets for various marketing channels to ensure high ROI.
  • Work with content and creative teams to align messaging with campaign goals.
  • Explore and test new engagement channels to connect with target audiences.

Benefits

  • Commitment to in-office work four days a week to foster collaboration.
  • Opportunity to influence cross-functional team dynamics and organizational strategy.
Full Job Description
What You'll Do:

As Sr. Manager, Demand Generation, you will own the strategy and execution of campaigns that generate demand across our target audiences and markets. You'll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline.

You will:
  • Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
  • Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
  • Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
  • Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns.
  • Own budget allocation across channels and campaigns to ensure maximum return on investment.
  • Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas.
  • Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience.
  • Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.

Requirements & preferred skills
  • 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
  • Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
  • Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation.
  • Experience managing ABM programs and aligning closely with enterprise sales teams.
  • Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
  • Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
  • Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders.
  • A bias for action, and the ability to thrive in a fast-paced, high-growth environment.
    • In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly

What success looks like
  • Marketing consistently delivers high-quality pipeline that meets or exceeds revenue targets.
  • Demand generation programs are measurable, scalable, and aligned with sales priorities.
  • Marketing and sales operate as a unified team, with shared goals and accountability.
  • project44 is recognized as the trusted leader in supply chain visibility among our target audiences.

About project44

project44 is a logistics technology company that provides cloud-based transportation management solutions. The company's platform provides real-time visibility into the transportation supply chain, enabling shippers, carriers, and logistics service providers to improve operational efficiency, reduce costs, and enhance customer satisfaction. project44's solutions include carrier onboarding, real-time tracking, predictive analytics, and automated freight invoice auditing. The company serves customers in various industries, including retail, manufacturing, and healthcare.
Learn more about project44
Size
500 employees
Industry
Information Technology
Founded
2014
* Ladders Estimates

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