Macy's

Sr. Manager, Customer Growth Activation

Macy's • $120K — $145K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in strategy, program management, consulting, or customer strategy.
  • Proven ability to lead complex cross-functional initiatives.
  • Strong skills in business case development and financial analysis.
  • Experience in translating strategies into executable business results.
  • Exceptional communication and executive presentation skills.
  • Analytical mindset for effective decision-making.
  • Preferred experience in retail, marketing, or omnichannel.

Responsibilities

  • Translate customer growth strategies into actionable initiatives.
  • Identify and prioritize opportunities for customer growth.
  • Develop business cases for investment decisions and initiatives.
  • Partner with Finance and stakeholders to validate assumptions.
  • Drive alignment across cross-functional teams for execution.
  • Monitor performance and ensure initiatives achieve outcomes.
  • Maintain visibility on portfolio of customer growth initiatives.

Benefits

  • Dynamic work environment with cross-functional collaboration.
  • Opportunity to lead enterprise-level initiatives.
  • Influence key business strategies and customer engagement.
  • Access to professional development and career growth.
  • Participation in shaping company-wide customer strategies.
Full Job Description
Job Description

Job Overview

The Senior Manager, Customer Growth Activation is responsible for translating Bloomingdale's customer growth strategy into actionable business initiatives that drive measurable customer and business outcomes. This role serves as the bridge between strategy and execution, partnering across Merchandising, Stores, Marketing, Loyalty, Digital, Product & Technology, Operations, Supply Chain, and Finance to ensure customer growth priorities are effectively implemented and realized.

The ideal candidate combines strong strategic thinking, business case development, program leadership, and cross-functional influence to drive complex initiatives from concept through execution. This role will lead the planning, governance, and activation of enterprise customer growth initiatives and serve as the accountable owner for highly cross-functional programs that do not have a natural business owner.

Key Responsibilities

Customer Growth Activation
  • Translate customer growth strategies and behavioral objectives into actionable initiatives, programs, and roadmaps.
  • Identify and prioritize opportunities that accelerate customer growth and support enterprise objectives.
  • Ensure initiatives are aligned to defined customer behavior changes, growth priorities, and business goals.

Business Case Development & Investment Planning
  • Develop business cases to support investment decisions and strategic initiatives.
  • Quantify customer impact, business value, costs, risks, and resource requirements.
  • Partner with Finance, Analytics, and business leaders to validate assumptions and expected outcomes.
  • Secure stakeholder alignment, funding, and resource commitments for approved initiatives.

Cross-Functional Leadership
  • Partner across Merchandising, Stores, Marketing, Loyalty, Digital, Product & Technology, Operations, Supply Chain, and Finance to align priorities, requirements, and execution plans.
  • Drive alignment and resolve challenges across teams to ensure successful delivery of customer growth initiatives.
  • Establish governance, accountability, and success measures for key initiatives.

Program Ownership & Delivery
  • Serve as the accountable owner for strategic cross-functional initiatives where ownership is unclear or distributed across multiple teams.
  • Define initiative scope, business requirements, success metrics, timelines, and implementation plans.
  • Lead initiatives from concept through execution, ensuring milestones, dependencies, and risks are actively managed.
  • Monitor performance and ensure initiatives achieve intended customer and business outcomes.

Portfolio Governance & Performance Tracking
  • Maintain visibility into the portfolio of customer growth initiatives and corresponding business outcomes.
  • Track progress against milestones, customer objectives, and financial commitments.
  • Identify risks, recommend corrective actions, and escalate issues as needed.
  • Partner with Portfolio & Program Management to support roadmap planning, prioritization, and executive reporting.

Qualifications
  • 7+ years of experience in strategy, program management, consulting, business transformation, customer strategy, or related fields.
  • Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
  • Strong business case development, financial analysis, and strategic planning capabilities.
  • Experience translating strategy into execution and delivering measurable business results.
  • Exceptional communication, stakeholder management, and executive presentation skills.
  • Strong analytical mindset with the ability to synthesize information and drive decision-making.
  • Retail, customer strategy, marketing, loyalty, digital, or omnichannel experience preferred.

Success Measures
  • Customer growth initiatives delivered on time and against defined objectives.
  • Achievement of targeted customer behavior changes and business outcomes.
  • Strong cross-functional alignment and stakeholder engagement.
  • Effective governance and visibility into customer growth investment performance.
  • Successful development and activation of enterprise customer growth plans.

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time.

DIGITAL00

About Macy's

Macy's Careers

Join the vibrant team at Macy's—a leader in the retail industry, offering unparalleled job opportunities that empower you to leverage your skills and drive innovation. At Macy's, we are committed to fostering a culture of diversity and professional growth, making it an exciting time to become part of our global community. Work You'll Do Embark on a career at Macy's and be at the forefront of the retail revolution. With a variety of positions available, from in-store roles to corporate leadership, Macy's provides a platform for professional development and career advancement. Whether you're looking for a full-time position or a part-time internship, Macy's offers a dynamic work environment where your contributions are valued and celebrated. Join Macy's market-leading team to help redefine the shopping experience for millions of customers worldwide. Lead through innovation and be part of a company that prides itself on its commitment to leadership and excellence in the retail sector. Transform your career with Macy's through our comprehensive training programs and development opportunities. Work alongside a diverse team of professionals, all driven by a shared goal of delivering exceptional service and driving success in a competitive marketplace. Macy's Employment Experience At Macy's, we understand that our employees are our greatest asset. That's why we offer competitive benefits, including health insurance, retirement plans, and employee discounts, to ensure our team members are supported both personally and professionally. Our commitment to diversity and inclusion is evident in our hiring practices and corporate culture. We strive to create an environment where all employees can thrive and contribute to our collective success. Macy's is not just a company; it's a community where innovation, leadership, and teamwork are at the heart of what we do. Innovative Work Macy's is a place where you can harness your skills to explore new ideas and innovative solutions. Our commitment to innovation is what sets us apart and keeps us at the forefront of the retail industry. Join us and contribute to projects that redefine retail and improve customer experiences across all our channels. Be Part of a Great Team At Macy's, you'll collaborate with talented professionals who are passionate about redefining retail. Our team's unparalleled capabilities and dedication to excellence make Macy's a leader in the industry. Here, your career will flourish as you work on diverse projects and make a real impact on our company's future. Future-Proof Your Career With Macy's, the sky's the limit when it comes to career growth and opportunities. Advance your career through our training and development programs, designed to nurture your professional skills and prepare you for future leadership roles. Grow with us and see how far your ambition can take you. Stay Connected Join Our Team Search for open positions that match your skills and interests at Macy's. We are always on the lookout for passionate, creative, and solution-driven team players. Explore the numerous career paths available and find the perfect fit for you. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who make Macy's a fantastic place to work. Our careers blog is your go-to resource for everything from interview tips to resume advice. Job Alert Emails Customize your subscription to receive job alerts and the latest news from Macy's. Tailor your preferences to see exciting and rewarding opportunities that align with your career aspirations. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about Macy's
Size
88,857 employees
Market Cap
$5.4 billion
Industry
Net Income
-$3.9 billion
Founded
1858
5 Year Trend
-0.4%
Revenue
$18 billion
NASDAQ

Similar Jobs

More Jobs at Macy's

More Retail & Consumer Goods Jobs

Find similar Sr. Manager, Customer Growth Activation jobs: