Position Title: Sr. Manager, Brand Building & IMC - Foodservice

Position Type: Regular - Full-Time

Requisition ID: 44302

Reporting to the Director Brand Building and IMC, the Sr. Manager Brand Building & IMC - Foodservice is a dynamic marketing leader and strategic partner to the North America Foodservice marketing organization. This role plays a critical part in shaping brand-building strategies, driving integrated marketing communications (IMC), and ensuring executional excellence across key Foodservice brands. Working closely with brand teams, agency partners, and cross-functional stakeholders, you will lead the development and execution of impactful, insight-driven marketing programs that strengthen brand equity, drive business results, and advance marketing effectiveness.

What you'll be doing.

• Lead the integrated planning process for Foodservice brands, from campaign briefing through execution, measurement, and post-campaign learning.
• Develop and execute integrated marketing communications strategies for brand-equity-focused Foodservice brands, including creative development, media planning, partnerships, earned media, and production.
• Guide product-focused Foodservice brands through the integrated marketing process, ensuring alignment across budgets, timelines, deliverables, and channels.
• Partner with brand teams to create clear, inspiring, and strategically grounded agency briefs that address consumer needs, brand ambitions, and business challenges.
• Collaborate with media agency partners to identify target audiences and develop data-driven, full-funnel media strategies across paid, owned, and earned channels.
• Build strong relationships with internal stakeholders and external agency partners to deliver best-in-class marketing programs and maximize business impact.
• Influence and advise cross-functional teams including Brand Marketing, Consumer Insights, Shopper Marketing, and agency partners through strategic recommendations and thought leadership.
• Drive executional excellence by managing timelines, facilitating collaboration, connecting integrated agency teams, and ensuring successful campaign delivery.
• Develop and execute a campaign effectiveness learning agenda, leveraging insights and measurement to improve future marketing performance.
• Educate teams on evolving marketing trends, media best practices, consumer behavior, and Foodservice industry insights while fostering a culture of innovation, curiosity, and continuous improvement.

What you'll need to be successful.

• Bachelor's degree in Marketing, Advertising, Business, or a related field required; MBA preferred.
• 7+ years of marketing, integrated marketing communications (IMC), or brand-building experience within the Consumer Packaged Goods (CPG) industry.
• Foodservice marketing experience preferred.
• Demonstrated experience leading internal and agency teams through full-funnel, omni-channel marketing programs, including paid media, earned media, social media, experiential marketing, partnerships, creator/influencer programs, shopper marketing, and brand activations.
• Strong strategic thinking skills with the ability to balance big-picture vision and detailed execution.
• Proven track record translating consumer insights into impactful marketing strategies and business results.
• Exceptional relationship-building and influencing skills with the ability to engage cross-functional teams and external partners.
• High emotional intelligence, self-awareness, and leadership presence that fosters collaboration and positive team dynamics.
• Ability to adapt and thrive in fast-paced, complex, and ambiguous environments while maintaining accountability and focus on results.
• Strong project management and organizational skills with the ability to manage multiple priorities and deliver projects on schedule.
• Proficiency in Microsoft PowerPoint, Excel, and Word.
• Passion for consumer behavior, food trends, innovation, and continuous learning.

About the team.

The Brand Building & Foodservice team serves as a strategic center of excellence supporting McCain's North America Foodservice marketing organization. The team partners closely with Brand Marketing, Consumer Insights, Shopper Marketing, media agencies, and creative partners to deliver integrated marketing programs that build strong brands and drive business growth. This role is highly collaborative and influential, helping teams maximize marketing effectiveness while championing consumer-centric and data-driven decision making.

Compensation Package : $107,600.00 - $143,500.00 . CAD annually + Bonus Eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.

Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.

Job Family: Marketing
Location(s): CA - Canada : Ontario : Toronto

Company: McCain Foods (Canada)