Job Description:

Strategic Imperative:

The Senior Lifecycle Marketing Manager - Mobile Gaming is a critical growth leader responsible for driving player engagement, retention, and lifetime value across a portfolio of mobile gaming titles. This role owns the end-to-end lifecycle strategy across onboarding, progression, live ops engagement, monetization moments, churn prevention, and win-back, translating player behavior into scalable, data-driven programs that build habit, loyalty, and revenue.

Operating across multiple mobile game brands, this role directly influences core business outcomes including Day 1/7/30 retention, session frequency, monetization, deliverability health, and brand strength. By combining strategic lifecycle design with hands-on execution across email, push, in-app, and onsite surfaces, the Senior Manager ensures players receive personalized, timely, and high-impact experiences that deepen engagement rather than spam them into fatigue.

Primary Objectives:

• Own and evolve lifecycle marketing strategy across the full player journey and across multiple games
• Build scalable, automated lifecycle systems that drive activation, progression, retention, and LTV
• Lead multi-channel execution across Email, Push, In-App, and in-game placements
• Advance segmentation and personalization using behavioral, engagement, and spend data
• Establish rigorous experimentation, measurement, and reporting practices
• Ensure strong deliverability, IP health, and technical execution for email programs
• Act as a senior lifecycle subject-matter expert and cross-functional partner to Product, Live Ops, and Analytics

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below reflect the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Detailed Job Duties:

Lifecycle Strategy & Journey Ownership

• Own lifecycle strategy across onboarding, early progression, live ops engagement, monetization moments, churn prevention, and reactivation
• Translate business and product goals into lifecycle frameworks that drive retention, session frequency, and lifetime value
• Identify high-impact moments in the player journey such as tutorial completion, milestone achievements, event participation, and monetization triggers
• Design programs that reinforce healthy play patterns while nudging players toward deeper engagement
• Ensure lifecycle programs are consistent across the portfolio while allowing for brand and gameplay differentiation

Lifecycle Automation & Campaign Execution

• Build, launch, and manage automated lifecycle workflows across Email, Push, In-App, and in-game surfaces
• Develop modular, repeatable campaign frameworks that can be reused across titles to increase speed and consistency
• Execute high-volume, large-scale email campaigns supporting launches, live ops events, and promotions
• Personalize communications using dynamic content, behavioral triggers, and advanced scripting
• Align lifecycle programs tightly with live ops calendars, seasonal beats, and product releases

Segmentation, Personalization & Targeting

• Segment players using behavioral, engagement, progression, and spend data
• Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
• Build player cohorts such as new players, mid-core progressors, high-value spenders, at-risk churners, and dormant players
• Champion personalization strategies that balance relevance, scale, and operational efficiency
• Continuously refine segmentation to improve relevance and performance over time

Optimization, Testing & Measurement

• Design and execute A/B tests and holdout experiments across lifecycle programs
• Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift
• Define and track success metrics from impressions through sessions, retention, and revenue
• Analyze performance and share clear, actionable insights with leadership
• Balance short-term performance wins with sustainable long-term engagement

Deliverability, IP Health & Technical Excellence

• Strategize and execute email IP warmups for new games or brands
• Monitor sender reputation, inbox placement, and compliance best practices
• Partner with technical teams to resolve deliverability or infrastructure issues
• Maintain high standards for data hygiene, consent, and preference management

Cross-Brand & Cross-Functional Leadership

• Oversee lifecycle initiatives across multiple mobile titles, ensuring consistency with game-specific nuance
• Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams
• Influence roadmap prioritization by advocating for lifecycle and player experience needs
• Manage and prioritize high-volume requests through Jira and other workflow tools
• Act as a senior lifecycle SME across the broader Growth and Marketing organizations

What Does SUCCESS Look Like?

• Measurable improvements in Day 1, Day 7, and long-term player retention
• Increased monetization and reactivation of dormant players
• Lifecycle programs that are automated, scalable, and repeatable across games
• Strong deliverability health and successful IP warmups for new titles
• Clear attribution of lifecycle-driven revenue impact
• High trust and alignment with Product, Live Ops, Analytics, and Creative partners
• A sustained culture of experimentation where lifecycle insights inform product and live ops strategy

The MUST Haves

• Bachelor's degree in Marketing or related field
• 5+ years of experience in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps
• 3+ years of hands-on experience with Braze or a comparable enterprise platform
• 2+ years of experience with Airship or similar mobile engagement tools
• Deep working knowledge of Email, Push, and In-App channels
• Strong analytical mindset with experience designing and interpreting experiments
• Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript
• Ability to leverage AI-enabled tools appropriately to improve efficiency, analysis, problem solving, or content development within the scope of the role, while validating outputs and adhering to company security, confidentiality, and quality standards.
• Proven experience executing large-scale email campaigns and IP warmups
• Ability to operate in fast-paced, highly collaborative environments

The Nice to Haves

• Master's degree in Marketing or related field
• Experience with free-to-play, live ops, or subscription-based gaming models
• Familiarity with rewards, loyalty, or gamified engagement systems
• Experience managing lifecycle programs across multiple games at scale
• Working knowledge of Excel, Jira, and creative tools
• Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV
• Experience with CAN-SPAM compliance and email best practices

Pay Transparency:

The anticipated base salary range for this position is $137,000 to $160,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Prodege Benefits:

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year.