Southwest Airlines

Sr Internal Communications Consultant

Southwest Airlines • $125K — $139K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of extensive experience in communication strategy, executive messaging, and crisis communication.
  • Strong written and verbal communication skills, including executive-level material production.
  • Demonstrable ability to analyze complex information and provide actionable recommendations.
  • Proven public speaking and presentation abilities, particularly to Executive audiences.
  • A deep understanding of communication tools and strategies across diverse audiences.
  • Skilled at mentoring and contributing to team development.

Responsibilities

  • Serve as a strategic advisor to Executives and Senior Leaders on critical business communication issues.
  • Develop and implement communication strategies that align with company objectives and resonate with internal audiences.
  • Collaborate with External and Social Communications Teams to ensure cohesive messaging across all channels.
  • Guide internal communication during crises, ensuring transparency and protection of company reputation.
  • Mentor junior team members while contributing to communication best practices and thought leadership.
  • Cultivate trust-based relationships with partners to drive aligned outcomes and effective storytelling.
  • Monitor industry trends to adapt communication strategies for innovative leadership.

Benefits

  • Free flights on all Southwest flights for you and your eligible dependents.
  • Company contributions of up to 9.3% to your Retirement Savings Plan.
  • Potential for annual Profit Sharing contributions based on company profits.
  • Comprehensive health insurance options available from the first day of employment.
  • Health plan coverage for eligible dependents, including pets.
Full Job Description
Department:
Communications & Brand Reputation

Job Description:

Bring strategic insight, trusted counsel, and Heart to the communications that move Southwest Airlines forward. As a Sr Internal Communications Consultant, you'll advise Executives and Senior Leaders, shape strategies for critical business priorities, and translate complex information into clear, compelling messages that connect with Employees. You'll anticipate communication needs, use data and Employee sentiment to strengthen your approach, and bring Teams together to deliver aligned storytelling across internal, external, and digital channels. From preparing Leaders for high-impact moments to guiding communications during times of change or crisis, your expertise will help build trust, influence decisions, and turn strategy into action.

Additional details
  • The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
  • U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.


Responsibilities
  • Serve as a strategic advisor to Executives, Senior Leaders, and stakeholders by providing expert communication counsel on critical business issues, enterprise initiatives, and reputational opportunities or risks, including anticipating and identifying communication needs before they arise and building proactive strategies to address
  • Develop, lead, and execute comprehensive communication strategies and plans that align with Company objectives, determining tone, message, and channel for internal audiences
  • Strategically assess when external or social implications require involvement from other Teams, and partner with External and Social Communications Teams as needed to shape and deliver aligned communications. Anticipate and surface communication challenges, analyze metrics and Employee sentiment, and deliver actionable, data-driven insights and recommendations that strengthen impact, expand reach, and align communications with business priorities
  • Support Senior Leader communication platforms, including key messages, speechwriting, engagement prep, and proactive storytelling
  • Lead internal communication strategy during times of crisis, providing rapid, high-quality guidance to protect reputation and ensure transparency with Employees
  • Partner across functions to drive integrated communication strategies that ensure consistent, effective storytelling across internal, external, and digital channels
  • Mentor junior Team Members and contribute to thought leadership, methodologies, and best practices on communication and engagement trends
  • Build strong, trust-based relationships with internal and external partners, influencing without direct authority to achieve aligned outcomes
  • Develop and deliver compelling reports and executive-level presentations that synthesize complex information into clear narratives, telling the story behind the data and shaping recommendations that influence senior decision makers
  • Monitor industry, media, and communication trends to adapt strategies and maintain Southwest's leadership in innovative communication
  • May perform other job duties as directed by Employee's Leaders


Knowledge, Skills and Abilities
  • Knowledge of communication strategies, tactics, tools, and their execution across diverse audiences
  • Skilled in written and verbal communication, including production of Executive-level materials
  • Skilled at analyzing complex information, identifying challenges, and recommending clear, actionable solutions
  • Skilled in public speaking and presentation, including comfort in front of Executive audiences and media
  • Ability to anticipate challenges, adapt quickly, and lead through ambiguity and crises
  • Ability to influence and advise senior stakeholders with confidence and diplomacy
  • Ability to connect communication to business outcomes utilizing strong business acumen
  • Ability to mentor, provide thought leadership, and contribute to team development

Education
  • Required: High School Diploma or GED


Experience
  • Expert-level experience, expansive and far-reaching knowledge in:
    • Communications strategy, executive messaging, public relations, and crisis communication
    • Leading cross-functional, enterprise-level communication projects


Licensing/Certification
  • N/A


Physical Abilities
  • Ability to perform work duties from limited space workstation/desk/office area for extended periods of time
  • Ability to communicate and interact with others in the English language to meet the demands of the job
  • Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job


Other Qualifications
  • Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
  • Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
  • Must be at least 18 years of age
  • Must be able to comply with Company attendance standards as described in established guidelines
  • Must be able to travel periodically as needed
  • Must be willing to work outside of 8-5 hours as needed depending on the needs of the business
  • Must meet confidentiality expectations pertaining to confidential, proprietary, and sensitive Company information

Pay & Benefits:

Competitive market salary from $125,900 - $139,900* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you'll love:
  • Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
  • Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
  • Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
  • Competitive health insurance for you and your eligible dependents (including pets)
  • Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
  • Explore more Benefits you'll love: https://careers.southwestair.com/benefits


*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Comp

any.

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About Southwest Airlines

AirTran Airways, a Fortune 1000 company and wholly-owned subsidiary of Southwest Airlines (NYSE: LUV), has been ranked the number one low cost carrier in the Airline Quality Rating study for the past three years. AirTran Airways is the only major airline with Gogo Inflight Internet on every flight and offers coast-to-coast service on North America’s newest all-Boeing fleet.

Southwest Airlines Careers

Join the vibrant team at Southwest Airlines, a leading entity in the aviation industry known for its exceptional culture and commitment to innovation and diversity. As we continue to expand, there has never been a better time to explore job opportunities with us. Work You’ll Do At Southwest Airlines, we offer a variety of career paths ranging from aviation mechanics to customer service professionals, all united by a common goal of providing excellent service and maintaining the highest standards of safety. Our team members are the heart of our operations, and we empower them to succeed in their roles and beyond. Transform Your Career Step into a role at Southwest Airlines and join a team that values leadership, professional growth, and diversity training. Our employees are encouraged to lead from their first day, supported by our robust leadership development programs. Innovate with Us Southwest Airlines is at the forefront of innovation in the aviation industry. Join us and contribute to projects that redefine the future of air travel. Our collaborative environment fosters innovation, allowing every team member to make an impact. Be Part of a Great Team Our culture is built on connectivity and teamwork. At Southwest Airlines, you will work alongside dedicated professionals who share your passion for excellence. We celebrate diversity and believe it drives innovation, making us stronger and more responsive to our customers' needs. Future-Proof Your Career Southwest Airlines is committed to the professional development of our employees. With a wide range of benefits, from comprehensive health coverage to employee travel perks, we ensure that your career with us is rewarding. Continuous learning is part of our DNA, and we provide extensive training and development opportunities to help you grow your skills and advance your career. Internship Opportunities Kickstart your career with a Southwest Airlines internship. Gain invaluable industry experience, build your network, and learn from leaders who are eager to mentor the next generation of aviation professionals. Our internships offer a deep dive into the aviation world, preparing you for a full-time position in your chosen field. Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to new heights. Explore our job opportunities and find out how you can contribute to the Southwest Airlines family. Stay Connected Keep up to date with the latest career tips, insider perspectives, and industry-leading insights—all from the people who make Southwest Airlines a great place to work. Explore Discover how innovation at Southwest Airlines is shaping the future of air travel and how you can be a part of it. Read more about our projects, team achievements, and the impact we’re making in the industry. Southwest Airlines Careers Our commitment to professional growth, a dynamic culture, and fostering a diverse and inclusive workplace makes Southwest Airlines not just a great place to work, but a community where you can build a fulfilling career. Join us and see where your skills and passions can take you.
Learn more about Southwest Airlines
Size
58,865 employees
Market Cap
$19.8 billion
Industry
Net Income
-$3 billion
Founded
1971
5 Year Trend
-4.9%
Revenue
$9 billion
NASDAQ

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