7+ years in growth marketing, user acquisition, or related fields; 4+ years with consumer mobile apps.
Expertise in multi-channel growth including paid social and search, app campaigns, and referrals.
Hands-on ASO skills for iOS and Android platforms.
Familiarity with acquisition tools like App Store Connect and Google Play Console.
Knowledge of mobile measurement tools such as AppsFlyer and Adjust.
Understanding of deep linking and mobile attribution constraints.
Experience with lifecycle platforms like Braze or Iterable.
Analytical mindset with a focus on producing actionable test results.
Ability to create structure in undefined environments, building effective processes and systems.
Responsibilities
Develop and manage mobile growth strategies focused on acquisition and retention.
Lead App Store Optimization efforts, including keyword and creative strategies.
Create and maintain an ASO testing roadmap to enhance performance.
Conduct mobile acquisition testing across multiple digital channels.
Collaborate with paid media and creative teams to align app acquisition with broader marketing strategies.
Select and optimize mobile lifecycle tools for effective user engagement.
Design and implement push notifications and in-app messaging to enhance user experience.
Partner with Product and Engineering to refine mobile measurement and attribution systems.
Monitor and analyze key mobile growth metrics and report findings regularly.
Design growth experiments with clear success metrics and recommendations.
Benefits
Comprehensive health benefits including medical, dental, and vision coverage.
Flexible work environment with options for remote work.
Professional development opportunities and training.
Generous vacation policy to encourage work-life balance.
Employee wellness programs and resources.
Full Job Description
Role Responsibilities
Own mobile growth strategy across app acquisition, activation, engagement, and retention, with a mobile-first but multi-channel point of view.
Lead App Store Optimization across iOS and Android, including keyword strategy, listing copy, screenshots, preview video, ratings and reviews, competitor research, and ongoing conversion testing.
Build and maintain an ASO testing roadmap, including keyword rank tracking, Custom Product Pages, creative tests, and learnings from paid traffic that can improve organic app store performance.
Manage mobile acquisition testing across channels such as Apple Search Ads, Google App Campaigns, AppLovin, Meta, TikTok, creator, referral, and other emerging platforms.
Partner with the paid media lead and creative team to connect app acquisition strategy with broader performance marketing, creative testing, and web-to-app growth efforts.
Select, set up, and optimize mobile lifecycle tools such as Braze, Iterable, OneSignal, or similar platforms.
Build behavioral push notification and in-app messaging journeys tied to onboarding, activation, reward redemption, milestones, re-engagement, and retention.
Own push permission strategy, segmentation, timing, frequency, copy testing, and deep link destinations to improve downstream conversion, not just opens or sends.
Partner with Product and Engineering on mobile attribution, deep linking, deferred deep linking, SKAdNetwork, conversion value mapping, and measurement infrastructure.
Track and report on key mobile growth metrics, including installs, CAC, install-to-activation rate, install-to-invest conversion, D1/D7/D30 retention, channel performance, and cohort quality.
Design mobile growth experiments with clear hypotheses, success criteria, minimum signal requirements, and a recommendation to scale, iterate, or stop.
Build and manage a prioritized mobile growth experiment backlog, with a clear point of view on what should be tested next and why.
Turn insights from app stores, paid channels, lifecycle campaigns, web behavior, and product data into clear recommendations for the next phase of growth.
Bring structure to an early mobile growth function by helping define the tools, reporting cadence, naming conventions, testing rhythm, and operating process from scratch.
Qualifications
7+ years of experience in growth marketing, mobile growth, user acquisition, performance marketing, or related growth roles. 4+ years of hands-on experience growing a consumer mobile app.
Strong multi-channel growth experience across some combination of paid social, paid search, app campaigns, lifecycle, referral, creator, organic, web-to-app, or partnerships.
Hands-on ASO experience across iOS and Android.
Experience with App Store Connect, Google Play Console, Apple Search Ads, Google App Campaigns, Meta, TikTok, or similar acquisition platforms.
Working knowledge of mobile measurement and attribution tools such as AppsFlyer, Adjust, Branch, or similar platforms.
Understanding of deep linking, deferred deep linking, SKAdNetwork, and mobile attribution constraints.
Experience with lifecycle or messaging platforms such as Braze, Iterable, OneSignal, or similar tools.
Strong analytical judgment and experience designing tests that produce useful signal, not just activity.
Ability to operate in ambiguity and build systems, processes, reporting, and testing rhythms from scratch.
Clear written communication, especially around experiment briefs, performance readouts, and recommendations.
Strong Differentiators
Experience with fintech, investing, financial wellness, rewards, marketplace, subscription, or community-driven consumer products.
Experience with AppLovin, IronSource, Digital Turbine, or other mobile ad networks.
