Sr Event Sales Manager

José Andrés Group

$90K — $100K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in event sales or hospitality sales role
  • Proven track record of achieving revenue goals
  • Established relationships in corporate or social event sectors
  • Deep understanding of event contracts and billing
  • Experience with high-profile and complex events
  • Strong communication and negotiation skills
  • Proficient in CRM and event management tools

Responsibilities

  • Drive revenue by selling events at restaurants and venues
  • Identify and pursue new business opportunities
  • Respond to inquiries with customized proposals
  • Present event spaces to prospective clients
  • Meet or exceed sales and revenue targets
  • Enhance revenue through event upgrades
  • Maintain an accurate pipeline of business and forecasts

Benefits

  • Performance-based bonus opportunities
  • Comprehensive health and wellness benefits
  • Retirement savings plans
  • Employee dining and partner discounts
  • Opportunities for professional growth in a values-driven environment
Full Job Description
Position: Senior Event Sales Manager

Reports To: Director of Event Sales

Employment Type: Full-Time

Compensation: $90K-$100K + Bonus Eligibility and Benefits

POSITION OVERVIEW

José Andrés Group is seeking an experienced, highly motivated, and results-driven Senior Event Sales Manager to lead

event sales efforts across our dynamic portfolio of restaurants and event spaces.

The Senior Event Sales Manager will be responsible for generating revenue through the sale and execution of private

dining experiences, corporate events, social celebrations, buyouts, and other special events. This position will manage

the complete sales process-from prospecting and initial inquiry through contracting, planning, and post-event follow-

up-while ensuring each client receives exceptional service reflective of José Andrés Group's commitment to hospitality.

The ideal candidate is a proactive sales professional with strong industry relationships, exceptional communication skills,

and a proven ability to meet and exceed revenue goals. This individual should be comfortable managing high-value

accounts, developing new business, and collaborating closely with restaurant operations, culinary teams, marketing, and

other internal partners.

KEY RESPONSIBILITIES

Event Sales and Revenue Generation

? Drive event sales revenue across assigned restaurants, private dining rooms, and event spaces.

? Proactively identify and pursue new business opportunities through outreach, networking, referrals,

partnerships, and industry events.

? Manage incoming event inquiries and respond promptly with customized proposals, menus, pricing, and venue

recommendations.

? Conduct site visits and present event spaces, culinary offerings, and service capabilities to prospective clients.

? Consistently meet or exceed individual and departmental sales goals, booking targets, and revenue

expectations.

? Identify opportunities to increase revenue through menu enhancements, beverage packages, audiovisual

services, décor, entertainment, and other event upgrades.

? Maintain an active pipeline of prospective and confirmed business and provide accurate revenue forecasts.

Client and Account Management

? Develop and maintain relationships with corporate clients, event planners, destination management companies,

hotels, luxury concierge teams, nonprofit organizations, and social event clients.

? Serve as the primary point of contact for clients throughout the sales and planning process.

? Create personalized event experiences that reflect each client's vision, budget, and objectives.

? Manage high-profile, VIP, and complex events with professionalism, discretion, and attention to detail.

? Conduct post-event follow-up to gather feedback, strengthen client relationships, and generate repeat business.

? Maintain accurate client profiles, event histories, preferences, and communication records within the company's

sales and event management systems.

Event Planning and Execution

? Coordinate all event details, including menus, beverage selections, floor plans, timelines, guest counts, rental

needs, audiovisual requirements, entertainment, and special requests.

? Prepare and distribute accurate contracts, banquet event orders, event summaries, deposits, payment

schedules, and final billing information.

? Communicate event details clearly and efficiently to restaurant leadership, culinary teams, service teams,

finance, and other internal stakeholders.

? Lead event detail meetings and ensure operational teams have the information necessary to execute each event

successfully.

? Attend key events as needed to support the client, facilitate communication, and ensure a seamless guest

experience.

? Resolve client concerns and last-minute changes with urgency, creativity, and professionalism.

Business Development and Market Presence

? Build awareness of José Andrés Group's event offerings within the local and regional market.

? Represent the company at networking events, industry showcases, trade events, tastings, and community

functions.

? Develop strategic partnerships with hotels, venues, event professionals, local businesses, and community

organizations.

? Collaborate with the Marketing team to develop sales collateral, promotional campaigns, digital content, and

event-focused initiatives.

? Monitor competitor activity, market trends, pricing, and client preferences to identify new opportunities.

? Maintain a strong understanding of the company's restaurant concepts, menus, service standards, event spaces,

and brand identity.

Leadership and Collaboration

? Serve as a senior resource and mentor to Event Sales Coordinator, and other members of the sales team.

? Support onboarding and training related to sales standards, systems, event processes, and client

communication.

? Partner with restaurant General Managers, Chefs, and operational leaders to align event sales strategies with

venue capabilities.

? Participate in regular sales, revenue, operations, and forecasting meetings.

? Support the Director of Event Sales with strategic projects, reporting, account development, and departmental

initiatives.

? Promote a collaborative, accountable, and hospitality-driven team environment.

Requirements

QUALIFICATIONS

? Minimum of 5 years of event sales, catering sales, hospitality sales, or private dining experience.

? Previous experience in a senior sales role within a restaurant group, luxury hotel, catering company, event

venue, or hospitality organization strongly preferred.

? Demonstrated success meeting or exceeding sales and revenue goals.

? Established relationships within the corporate, hospitality, social event, wedding, or event-planning community

are highly desirable.

? Strong knowledge of event contracts, deposits, food and beverage minimums, service charges, cancellation

policies, and event billing.

? Experience managing high-volume, luxury, VIP, or complex events.

? Exceptional written and verbal communication skills.

? Strong presentation, negotiation, relationship-building, and closing abilities.

? Highly organized, detail-oriented, and capable of managing multiple events and priorities simultaneously.

? Ability to work collaboratively with culinary, operations, marketing, finance, and leadership teams.

? Proficiency with customer relationship management, event management, reservation, TripleSeat and Microsoft

Office or Google Workspace platforms.

? Availability to work occasional evenings, weekends, and holidays based on event and business needs.

? Bachelor's degree in Hospitality, Business, Marketing, Communications, or a related field preferred; equivalent

professional experience will also be considered.

SUCCESS IN THIS ROLE

Success in this position will be measured through:

? Achievement of individual and departmental event sales goals.

? Growth in new business, repeat clients, and key account revenue.

? Accuracy of contracts, event details, forecasting, and client records.

? Client satisfaction and post-event feedback.

? Profitability and operational success of booked events.

? Strength of internal partnerships and communication.

? Contribution to the development and performance of the broader event sales team.

In Return, We Offer You

? Competitive compensation and performance-based bonus opportunities

? Comprehensive health & wellness benefits

? Retirement savings plans

? Employee dining and partner discounts

? Professional growth in a values-driven, award-winning hospitality group

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