Brookdale Signature Program Outreach Specialist

Discovery Behavioral Health • $100K — $130K *

New York, NY 10025In-Person

Healthcare

5 - 7 years of experience

Today

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Job Overview by Ladders

Qualifications

Bachelor's degree in Business Management, Marketing, or related field
Five years of business development experience in behavioral healthcare
Experience in marketing and relationship management with self-pay populations
Proven ability to present to and influence leadership at all levels
Track record of developing and closing strategic accounts
Established relationships with key decision-makers in healthcare
Strong understanding of B2B relationship management and strategic partnerships

Responsibilities

Develop and execute account plans to enhance self-pay referral volume
Conduct market research on referral sources and competitive positioning
Identify and assess new business opportunities, mobilizing resources accordingly
Cultivate relationships with premium-tier referral sources
Maintain high-touch communication with referral partners
Act as the liaison between self-pay clients and internal teams
Partner with senior leadership on strategic growth initiatives

Benefits

Remote work environment
Opportunity for personal and professional growth
Collaborative culture with senior leadership engagement
Access to comprehensive resources and support for clients
Engagement in market-leading private-pay initiatives

Full Job Description

Position Summary

The Brookdale Signature Program Outreach Specialist drives the strategy and execution behind Brookdale's self-pay (private-pay) growth. This role builds and sustains relationships with high-value referral sources, tracks shifts in the private-pay behavioral health market, and develops the referral pipeline that fuels the Signature Program.

Success in this role depends on protecting the premium experience clients expect from Brookdale while expanding access to it. This requires partnering closely with clinical and admissions teams, internally, and earning trust with referral partners who serve a discerning client base, externally.

Essential Job Functions

Develop and execute account plans and market-entry strategies to grow self-pay referral volume, including in new markets
Conduct ongoing market research on referral source structure, competitive positioning, and buyer/influencer dynamics within the private-pay space

Identify and evaluate new business opportunities, coordinating resources to act on them

Cultivate long-term referral relationships with premium-tier sources - private clinicians, educational and therapeutic consultants, concierge medicine practices, wealth and family advisors, attorneys, and interventionists
Maintain regular, high-touch communication with referral accounts, responding to inquiries with a concierge-level standard of service
Serve as the primary liaison between self-pay clients, referral partners, and Brookdale's internal admissions and clinical teams

Partner with senior leaders on strategic initiatives tied to self-pay growth
Become a subject-matter expert on Brookdale's programming, populations served, and the self-pay client journey
Recommend solutions to meet referral source and client needs as they evolve
Track sales performance and self-pay conversion metrics in CRM

Knowledge, Education & Experience

Bachelor's degree in Business Management, Marketing, or a related field
Minimum five years of business development experience within behavioral healthcare
Proven experience in marketing, relationship management, or consultative account management in healthcare, with direct exposure to self-pay/private-pay populations
Demonstrated ability to present to and influence leadership at all levels
Track record of sourcing and closing new strategic accounts and referral relationships
Established relationships with decision-makers in healthcare and/or premium private-pay referral networks
Strong working knowledge of B2B relationship management and strategic partnership development

Employment Status: Full-Time

Schedule: Exempt

Work Location: Remote

Compensation: Pay Range: $100-130K/annually

About Discovery Behavioral Health

Discovery Behavioral Health is a health care treatment center that specializes in mental health and addiction services.

Discovery Behavioral Health Careers

There has never been a more opportune time to join the dedicated team at Discovery Behavioral Health—the leader in behavioral health services.

Work You’ll Do

Join Discovery Behavioral Health’s top-tier team to assist individuals in their journey to recovery and mental wellness. This is a chance to transform lives with a company at the forefront of behavioral health services, combining clinical expertise with compassionate care. Lead in a unique role in the healthcare sector, at the nexus of innovation, leadership, and professional growth. Engage with a nationwide team of healthcare professionals to help clients navigate their path to mental wellness. Collaborate with the most skilled group in the health services field, dedicated to advancing treatment and care.

Introducing the Discovery Behavioral Health Career Opportunities

The team is actively building a leading career development path to help professionals master their skills in behavioral health services with Discovery Behavioral Health.

Do Innovative Work

Be part of the largest network of behavioral health experts—engaged in pioneering work at the intersection of healthcare, professional development, and patient care.

Drive Innovation in Healthcare

Deliver targeted solutions and exceptional care through a depth and breadth of experience and innovation that’s unparalleled in the healthcare industry.

Be Part of a Great Team

Work with a diverse team leveraging Discovery Behavioral Health’s robust capabilities, national scale, and comprehensive training programs.

Future-proof Your Career

Advance your career with boundless opportunities supported by unmatched training, development programs, and certification support.

Explore

See how Discovery Behavioral Health is leading the way in innovative behavioral health solutions and transforming patient care through advanced practices and comprehensive treatment models.

The Discovery Behavioral Health Difference

The combined service capabilities, national reach, and dedicated solution development help clients overcome challenges and lead healthier lives. Clients across the nation turn to Discovery Behavioral Health for new strategies and solutions to drive significant improvements in healthcare outcomes.

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Size

10,001 employees

Industry