Job SummaryThis role is responsible for commercial marketing strategy, market positioning, and market leadership for the Comcast Business solutions portfolio across Small Business and Enterprise, shaping how Comcast Business competes, grows, and brings differentiated solutions to market.
As a strategic leader responsible for commercial marketing strategy across the Comcast Business solutions portfolio, this Senior Director partners with Product, Finance, Segment Marketing, and senior leadership to evaluate market opportunities, customer needs, competitive dynamics, and commercial priorities that inform solution investments, portfolio strategy, and commercialization strategies.
The role develops differentiated customer value propositions, solution positioning, commercial narratives, and proof-backed claims while shaping Comcast Business's approach to analyst engagement, market intelligence, and industry recognition to strengthen market credibility and competitive advantage.
Working cross-functionally, this role helps ensure priority solutions are brought to market with clear differentiation, compelling customer value, and coordinated go-to-market execution.
Success requires exceptional strategic thinking, commercial acumen, executive influence, analytical rigor, and the ability to lead complex cross-functional initiatives that translate business strategy into market impact.
Job DescriptionResponsibilities:- Lead commercial marketing strategy for the Comcast Business solutions portfolio, shaping solution priorities, portfolio strategy, commercialization approaches, and growth initiatives across Small Business and Enterprise.
- Partner with Product, Finance, Segment Marketing, and senior leadership to evaluate market opportunities, customer needs, competitive dynamics, and commercial viability that inform solution investments, portfolio strategy, and long-range planning.
- Develop differentiated customer value propositions, solution positioning, commercial narratives, commercialization strategies, launch frameworks, and strategic briefs that establish the foundation for integrated go-to-market execution.
- Leverage customer insights, market intelligence, analyst research, competitive analysis, and audience segmentation to shape commercial marketing strategy, portfolio direction, and executive decision-making.
- Establish market leadership through differentiated positioning, compelling proof points, product claims, reasons-to-believe, analyst engagement, industry recognition, and third-party validation.
- Partner across Brand, Digital, Media, Enablement, Analytics, Sales, Operations, Customer Experience, and Legal to translate commercial marketing strategy into integrated go-to-market plans while maintaining strategic ownership through commercialization and launch readiness.
- Develop executive business cases, strategic recommendations, and commercial frameworks that influence portfolio priorities, growth strategies, and enterprise investment decisions.
- Build, coach, and develop a high-performing team while fostering a culture of strategic thinking, commercial excellence, collaboration, innovation, accountability, and continuous improvement.
Qualifications- 12+ years of leadership experience in commercial marketing strategy, solutions marketing, product marketing, go-to-market strategy, product strategy, management consulting, or related strategic leadership roles within technology, telecommunications, cloud, networking, cybersecurity, enterprise software, or adjacent industries.
- Demonstrated success developing commercial marketing strategies, market positioning, and commercialization plans that drive business growth, influence portfolio direction, and establish differentiated market leadership.
- Experience partnering with Product & Technology, Finance, Sales, and senior leadership to evaluate market opportunities, customer needs, competitive dynamics, and business cases that inform solution investments, portfolio strategy, and strategic decision-making.
- Deep expertise in customer insights, market sizing, audience segmentation, competitive intelligence, analyst research, and market analytics to develop executive recommendations and commercial marketing strategies.
- Proven ability to lead complex, enterprise-wide cross-functional initiatives and influence senior stakeholders across Marketing, Product, Sales, Finance, Operations, Customer Experience, and senior leadership.
- Demonstrated success building, coaching, and developing high-performing teams while fostering a culture of strategic thinking, collaboration, innovation, accountability, and continuous improvement.
- Exceptional executive communication, strategic storytelling, and executive presence, with the ability to translate complex business challenges into clear recommendations and build alignment across diverse stakeholders.
- Experience leveraging industry analysts, third-party validation, customer proof points, thought leadership, or comparable market influence programs to strengthen market credibility is preferred.
- MBA or equivalent combination of advanced business education and strategic leadership experience preferred.
Employees at all levels are expected to:- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
SkillsMarketing, Market Strategy, Product Marketing
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
EducationBachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience10 Years +
