Sr. Director, SEO & Traffic Growth

GoTo Foods

$130K — $180K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in SEO and digital marketing
  • Proven track record of building and leading SEO teams
  • Strong strategic thinking and analytical skills
  • Experience with multi-brand SEO strategies
  • Excellent communication and leadership abilities

Responsibilities

  • Develop and implement a comprehensive organic search strategy
  • Lead the SEO function for seven distinct brands
  • Build and mentor a dedicated SEO team from the ground up
  • Analyze and report on organic traffic growth metrics
  • Collaborate with other marketing functions to integrate SEO strategies

Benefits

  • Full endorsement and support from the Executive Leadership Team
  • Opportunity to shape the SEO function from inception
  • Ability to impact multiple brands and initiatives
  • Direct reporting to the Chief Growth Officer
  • Career advancement opportunities within the organization
Full Job Description
Today, there is no dedicated SEO function, no organic search strategy, and no leadership accountable for organic discovery across any of the seven brands. This role exists to build that capability from the ground up. The Senior Director of SEO & Organic Traffic Growth will own the entire organic discovery strategy across all seven brands and will report directly to the Chief Growth Officer. This is not an optimization role. It is a build-from-zero mandate with the full endorsement of the Executive Leadership Team.

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