Overview of Responsibilities -
Build and manage Media Buyers and Digital UA managers' team. Act as the strategic leader and driver of customer growth across digital and traditional media verticals with a mission focus on growing The Company's brand across the nation; motivated by setting, hitting, and exceeding acquisition targets and demonstrating success driving step-change growth across multiple verticals and markets.
Essential Job Duties -
- Building a high-performing growth marketing team.
- Shape a robust customer development strategy, focusing on ongoing partnerships with Ad platforms, distribution platforms, Major sport teams, and content creators.
- Work closely with the product team to improve user journeys and onboarding.
- Keep up with the latest trends in digital UA marketing.
- Improve key customer metrics including ROAS, revenue, conversion rate, and LTV through cross-functional team initiatives.
- Measure and maximize UA KPIs to support the business strategy and growth.
- Leverage our existing email database and capabilities to support our growth strategy across different jurisdictions
- Work with outside agencies and onboard new ones with a focus on prioritizing the highest-ROI
- Ensure marketing compliance processes are strictly and consistently followed.
- Performs additional duties as assigned.
Qualifications -
- Bachelor's Degree.
- 5+ years' experience in growth marketing.
- Strong leadership experience and ability to mobilize direct and indirect reports and cross-functional leadership across the organization.
- Experience creating multi-channel marketing campaigns.
- Strong brand appreciation and customer orientation.
- Strong experience partnering with technology and analytics teams.
- Excellent organizational, planning, and communicative skills.
- Experience in online gaming is an advantage.
- Familiar with 3rd party Ads systems such as GA, Facebook, Appsflyer, My affiliates.
- A high level of marketing writing skills is a must for this role, an excellent communicator across all channels: emails, push notifications, and web.
- Need to obtain a PA and NJ iGaming gaming license.
- Ability to work under pressure and manage multiple projects simultaneously.
