Ubisoft

Sr. Data Analyst, Marketing Analytics

Ubisoft • $80K — $95K *
Montreal, QC H1A 0A1In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4+ years in analytical roles, 3+ years specifically in paid media and marketing analytics
  • Experience in marketing or performance analytics for paid media or content creators
  • Skilled in reporting, dashboards, and data infrastructure using SQL, R/Python, Tableau
  • Knowledge of paid media measurement options like CAPI and brand lift surveys
  • Familiarity with statistical methods such as regression and hypothesis testing
  • Fluent in French

Responsibilities

  • Identify key success metrics to evaluate marketing performance against business objectives
  • Analyze correlations between marketing initiatives and business outcomes
  • Establish benchmarking methodologies and set targets for success metrics
  • Lead data-driven decision-making and translate business questions into analytics projects
  • Deliver insights on performance across channels and recommend optimization strategies
  • Develop marketing experiments to assess the impact of campaigns
  • Collaborate with marketing and data science teams to refine analytic processes and recommendations

Benefits

  • Opportunity for professional growth in a dynamic marketing analytics environment
  • Collaborative work with cross-functional teams and brand partners
  • Access to a wide range of analytics tools and platforms for data-driven projects
  • Engagement in innovative marketing experiments to influence strategic initiatives
  • Support for developing expertise in advanced analytics methodologies
Full Job Description
JOB DESCRIPTION

The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives.

The Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversion.

WHAT YOU'LL DO
  • Understand the business objective and marketing initiatives to then identify the key success metrics that help evaluate the performance towards the objectives
    • Analyze correlations between business outcomes and marketing initiatives.
    • Establish a benchmarking methodology and set targets for the key metrics identified.
    • Measure and communicate to stakeholders the results.
  • Be a thought leader and spearhead data driven decision making amongst stakeholders.
    • Translate the business questions and challenges from the stakeholders into analytics projects.
    • Deliver a cross-channel, brand level view of performance, insights, and recommendations.
    • Convey the finding on campaign performance and drive strategy and optimization change with stakeholders.
    • Provide data analysis and reporting to identify trends and opportunities across channels, audience segments, and player segments.
  • Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion.
    • Develop marketing experiments to understand the business impact of paid media and creator campaigns.
    • Leverage data from Adobe Analytics, Gamesight, Salesforce, Datorama and various other tools and platforms.
    • Develop robust analytic processes to frame campaign expectations, inform decision making, and provide optimization recommendations based on performance data.
    • Work with Data Science to use predictive analytics to analyze data from viewership, website interactions, media campaigns, CRM, and social platforms.
    • Assist with budget planning exercises to determine optimal budget for a given campaign.
    • Develop marketing experiments to understand the business impact of paid media
  • Communicate insights and discuss recommendations with brand teams and cross functional partners.
QUALIFICATIONS

WHAT YOU'LL BRING
  • 4+ years of proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable insights. 3+ years of that in paid media and marketing analytics.
  • Experience in marketing or performance analytics roles for paid media, content creators.
  • Previous experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations
  • Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs.
  • Experience with statistical methods such as regression and hypothesis testing
  • Fluentin French

About Ubisoft

Ubisoft Entertainment SA is a French video game company headquartered in Montreuil with several development studios across the world. It publishes games for several video game franchises, including Assassin's Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Raving Rabbids, and Tom Clancy's. The company's largest development studio is Ubisoft Montreal in Canada, which is responsible for the development of Assassin's Creed, Far Cry, and Watch Dogs, among others. Ubisoft is the fourth largest publicly traded game company in the Americas and Europe in terms of revenue and market capitalization, after Activision Blizzard, Electronic Arts, and Take-Two Interactive. The company has over 18,000 employees and has development studios in 35 countries. Ubisoft's revenue for the fiscal year 2020-2021 was ?2.2 billion.
Learn more about Ubisoft
Size
20,665 employees
Industry
Media
Founded
1986
NASDAQ
UBSFY
* Ladders Estimates

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